We are a human experience agency.

What we do: We help brands get closer to their customers.

Brands today must build stronger customer intimacy in order to keep pace with their competitors. Customers desire human relationships with the brands they buy. They want real-time communications. They expect personalized experiences, mobile experiences, excellent customer service and greater satisfaction. They seek the authenticity that can only come from deep, thoughtful and very personal interactions.

We help clients solve this problem by strengthening the human connections between a brand and its customers.

How we get you closer

We thought about calling these our black boxes, but it just sounded a little too cliché. So we’ll just say that these are some of the tools and processes we’ve developed to help you understand and engage your customers in powerful new ways.

Luckie Cube

The CUBE (Core User Business Engine) enables a single-customer view across media.

Luckie Dynamic Segmentation

Powerful real-time audience optimization and measurement drive better outcomes.

Luckie Loyalty Programs

Rewards and personalized programs create stronger customer relationships.

Luckie Trigger-Based Decision Pathways

Integrated brand touch-points support the customer journey and activation.

DataTechnologyCreativity

True customer engagement means everything has to work together.

Only by applying data-driven human insight to the customer journey can we leverage the right technology at the right time with a compelling, relevant story.

What we do well

Today, almost 50% of the work we deliver is connected to business intelligence and data analytics. But to be where your customers are, we offer a wide range of marketing resources.

Business Intelligence

Putting the pieces together to find the right solutions.

  • Brand & Identity Planning
  • Market Assessment
  • Segmentation
  • Modeling
  • Mapping
  • List Management
  • Communications Planning
  • Persona Research & Development
  • Ethnography
  • Product Strategy
  • Trendspotting

Creative & Customer Experience

Reaching consumers with personal, genuine experiences.

  • Offline Advertising
  • Experiential Advertising
  • PR Strategy
  • Usability Testing
  • Consumer Research
  • Information Architecture
  • Interactive Design
  • Content Strategy
  • Content Management
  • Content Development
  • Copywriting
  • Branding & Identity Design
  • Motion Graphics and Video
  • Rich Internet Applications
  • Social Media Channel Strategy
  • Social Engagement
  • Community Management
  • Social Listening

Search & Media

Creating a broader stage for every type of content.

  • Offline & Online Planning & Buying
  • Online Display Advertising
  • Mobile Marketing
  • PPC Management
  • Social Media
  • SEO

Technology

Developing the right tools to get the job done.

  • Custom Web Development
  • App Development
  • Portal Solutions
  • Content Management Systems
  • Managed Service & Hosting

Relationship Marketing

Learning why (and how and when) people do what they do.

  • Decision Journey Development
  • List & Data Sourcing
  • Marketing Databases
  • Multi-Channel CRM Programs
  • CRM Strategy & Program Design
  • Measurement & Reporting

Analytics & Optimization

Measuring the right data and putting it to work.

  • Predictive Modeling
  • Program & Campaign Optimization
  • A/B Multivariate Testing
  • Web Analytics & Optimization
  • Custom Dashboard Development

Ready to talk?

We get you closer to your customers.

John Heenan
Chief Marketing Officer

john.heenan@luckie.com
205.879.2121