At Luckie, we don’t pretend to know everything about everything. We focus on five specific industries where our agency and our people have extensive experience.
As travelers rely more on mobile devices and video content, tourism marketers need multi-screen strategies that use data-driven insights to ensure consumers see the right message, in the right place, at the right time, in the right format. Each touch-point must be more personal, relevant and engaging than ever before.
At Luckie, we see marketing as individual journeys rather than campaigns. We believe in the power of personal connections and understand the role that emotion plays in the process. And through data and technology, we have the tools to help travelers see themselves in your destination long before they actually get there.
The evolving healthcare environment, the shift from mass marketing to hyper-segmentation and targeting as well as the increasingly limited access to healthcare professionals provide an exciting opportunity to harness the power of data to personalize and manage customer interactions.
Digital and mobile platforms have become indispensable for consumers seeking a more active role in managing their health and wellness, and for healthcare professionals striving to provide better patient care and outcomes. These platforms also generate invaluable market data just waiting to be leveraged.
At Luckie, we’ve successfully used data for over a decade to help our pharmaceutical, consumer wellness and hospital partners form more valuable relationships with their customers. From healthcare professionals to patients, we make their journeys more relevant and more personal. We like to think of it as a more human touch.
For restaurants and consumer packaged goods brands, traditional channels are still an important part of the marketing mix. But the consumer is more empowered than ever. And each one expects communications that are more relevant, timely and personal.
Luckie helps brands pull more insights from their data, use analytics to test and learn, and develop strategies and stories to accelerate the path to purchase. Our ability to build predictive models based on multiple data sets and customer behavior gets marketers closer to their customers than ever before.
As physical and virtual environments converge, companies are struggling to devise the perfect cross-channel experiences for consumers who demand around-the-clock options for buying and researching products and services. Digital technology provides a critical means of stimulating sales, executing promotions and driving market share.
At Luckie, our cross-functional teams create a 360-degree view of the customer experience through engagement strategies that require advanced analytics, knowledge of where the customer is in their decision journey and how each interaction affects what happens next. Of course, we never forget that the most important interaction is the transaction.
Today, it’s more important to embed the bank into the lives of customers than it is to draw customers into the bank. Technology allows us to create customer decision journeys that are more responsive, more intuitive and more personal. For financial institutions, this means savvy companies can differentiate themselves from the competition.
At Luckie, we believe this requires three things: more intelligent use of data, a digital and CRM strategy that acknowledges the mobile consumer, and the ability to humanize the experience across all channels.