In 1953, Robert “Ace” Luckie Jr. started an ad agency on the simple principles of telling great stories and getting great results for his clients. Today, his agency has grown a hundredfold, but we still live by the example he set right up to his death in 2007. We work hard, we work smart, and we surround ourselves with people who are willing to do the same.
1953 – 1963
With little more than a sturdy typewriter and a secondhand desk, Robert E. Luckie & Co. opened its doors in 1953. Three years later, founder Robert E. “Ace” Luckie Jr. moved his headquarters from downtown Birmingham to Office Park, then one of only two suburban office parks in America.
1964 - 1982
With the addition of partner John Forney, the agency was renamed Luckie & Forney in 1964. What followed was a period of rapid growth as Luckie moved into a larger space at Office Park, won the $1 million South Central Bell account in 1971 and won a Clio Award at Cannes for its work with Alabama Highway & Traffic Safety.