In 1953, Robert “Ace” Luckie Jr. started an ad agency on the simple principles of telling great stories and getting great results for his clients. Today, his agency has grown a hundredfold, but we still live by the example he set right up to his death in 2007. We work hard, we work smart, and we surround ourselves with people who are willing to do the same.
1953 – 1963
With little more than a sturdy typewriter and a secondhand desk, Robert E. Luckie & Co. opened its doors in 1953. Three years later, founder Robert E. “Ace” Luckie Jr. moved his headquarters from downtown Birmingham to Office Park, then one of only two suburban office parks in America.
1964 - 1982
With the addition of partner John Forney, the agency was renamed Luckie & Forney in 1964. What followed was a period of rapid growth as Luckie moved into a larger space at Office Park, won the $1 million South Central Bell account in 1971 and won a Clio Award at Cannes for its work with Alabama Highway & Traffic Safety.
1983 - 1994
Celebrating its 30th anniversary in 1983, Luckie & Forney continued to reach new heights in the years ahead. Adweek named the shop one of the Southeast’s 15 Hottest Agencies in 1984, and the agency moved into the current Luckie Building in 1986. Merging with an Atlanta agency gave birth to Tucker Wayne/Luckie in 1988.
1995 - 2007
When BellSouth reshuffled its agency relationships, Luckie chose to de-merge from Tucker Wayne in 1995 and close its Atlanta office. Reopening as Luckie & Co. in 1996, the shop had just 28 employees but was positioned for a new era of growth. New clients poured in, and soon Luckie was back to more than 100 staffers. Though he lived to see the exciting revival, founder Robert E. Luckie Jr. passed away in 2007 at age 89.
2007 - Present
Led since the 1990s by the founder’s sons, Board Chairman Robert E. Luckie III and CEO Tom Luckie, the agency has most recently become known for its digital innovation and award-winning integrated marketing campaigns. Luckie opened a San Antonio office in 2008 and continues its legacy of strategic growth, creative leadership and constant evolution.