An old adage says, “You can’t plow a field by turning it over in your mind.” Although we’ve long since lost the keys to the agency plow, we still believe in the moral: Thinking requires doing. That’s why Luckie’s blogs and reports are such a hit with our clients and peers. We don’t create ideas to get new work. We create work to get new ideas.
By Brad White on July 16, 2014
Sometimes we get so caught up in our own hype that we are blinded to the obvious. Type the word “digital” into Google and you get almost a billion results. Pretty amazing, right? In the past 15 years, our culture … Continue reading
By Brad White on July 09, 2014
As technology gets more sophisticated, consumers are getting more selfish. They expect ads to be both incredibly compelling and highly relevant. To them. Not their friends. Not their communities. Not to the most relevant demographic. Them. Not to mention the … Continue reading
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