Our values are what hold us together, help us succeed and define the type of people we want to work with. Our people represent our values, whether they’re on a pitch or out to dinner. They’re smart, nice and have a tendency to ask if you’d like half their sandwich.
Robert E. Luckie III Chairman of the Board
Bobby Luckie – better known as “B3” – is one of the most disarmingly approachable guys you’ll meet in today’s advertising industry. Whether he’s dealing with clients, co-workers or random strangers, Bobby exudes a good-hearted spirit that sets the tone for the rest of us here at Luckie.
Bobby spent the summers of his college life working at Luckie, the agency founded by his father in 1953. After finishing his bachelor’s degree at the University of Alabama, Bobby worked briefly in radio advertising sales before joining Luckie officially in 1971 as an assistant account executive. His role grew from there as he rose to be a leading voice in the agency, alongside his brother, Tom.
Today, Bobby remains on the board of the agency and in a wide array of community groups focused on improving life for all Alabamians.
With Luckie since: 1971
Expertise: Agency leadership.
Key client experience: Blue Cross and Blue Shield of Alabama, BellSouth/AT&T, AMERICAN Cast Iron Pipe Company and Southern Industries of Mobile.
Tom Luckie Chairman, CEO
For more than 30 years, Tom Luckie has worked at Luckie & Company, the agency founded by his father. His role as a leader has been earned through decades of hard work, and in that time he has been pivotal in helping Luckie evolve from a traditional suit-and-tie ad agency to a cutting-edge, digitally savvy shop earning national attention for its integrated use of advertising, PR, social media and more.
Tom may have a marketing degree from Auburn University and an MBA from Samford University, but his real education has come from decades of commitment to the agency that bears his family name. As CEO, he keeps close tabs on agency operations and ensures that Luckie’s high standards of quality are met every day.
With Luckie since: 1977
Expertise: Agency leadership.
Key client experience: Regions Bank, Blue Cross and Blue Shield of Alabama, Alabama Power, Gulf Power, Bayer Advanced and Bayer Properties.
Ed Mizzell Managing Director
Early in his career, Ed Mizzell proved his sales mettle on a global stage, where he was responsible for launching new pharmaceutical products from locations including South Africa and Venezuela. Returning to the States in 1982, he joined Luckie and has been here ever since.
Having served many roles during his lengthy tenure at Luckie, Ed now oversees all agency operations and helps maintain Luckie’s longtime reputation for fiscal responsibility and strategic growth. He continues to be closely involved with current and prospective clients.
Away from the office, Ed is an avid outdoorsman who can’t think of many better ways to spend a weekend than fishing with his son.
With Luckie since: 1981
Expertise: Consumer packaged goods, tourism and outdoor recreation.
Key client experience: Little Debbie, Alabama Tourism Department, and Alabama Department of Conservation and Natural Resources.
Brad White Chief Creative Officer
Dog food. Military aircraft. Texas. Some fried fish.
Brad White has sold a lot of stuff to a lot of people. And while that’s not necessarily unique in the world of advertising, what’s great about Brad is that he brings a contagious, earnest enthusiasm to the Luckie office each day. It’s an excitement that carries over to co-workers, clients and consumers alike.
Brad’s philosophy has always been to start with a unique human insight and then be willing to go to extraordinary lengths to find an idea worthy of bringing it to life.
With Luckie since: 2003
Expertise: Brand identity, integrated design, broadcast production, tourism, banking and consumer packaged goods.
Key client experience: Regions Bank, Little Debbie, AT&T, Alabama Tourism Department, Asheville CVB, American Airlines, Nortel Networks, Ralston Purina and Long John Silver’s.
Jay Waters SVP/Chief Strategy Officer
Jay Waters began his career in the retail grocery business and still believes the best tool for measuring the worth of a campaign is a cash register. It’s a practicality that can be hard to find in an era of new-age, mind-boggling metrics that leave you wondering, “OK, but did we make money?”
As the leader of Luckie’s Communications Planning and Brand Planning functions, Jay plays a central role in bridging innovative strategy with smart execution. His extensive experience in media strategy has been recognized with some of the industry’s top honors, including a Gold Media Lion at Cannes and Mediaweek Plan of the Year.
With Luckie since: 1992
Expertise: Communications strategy, brand planning, media buying, integrated promotional campaigns, consumer insight, direct response advertising, out-of-home, tourism, consumer packaged goods, banking and public service.
Key client experience: Regions Bank, Little Debbie, Alabama Tourism Department, Asheville CVB, Papa John’s and Express Oil Change.
John Gardner President
John Gardner is a strategic visionary with more than 17 years of experience in customer relationship management, database marketing and business intelligence. He is the driver and architect behind numerous multichannel relationship-marketing efforts, as well as an expert in measurable data-driven marketing initiatives and consumer segmentation, models and profiling.
His skill set includes developing extensive multidimensional relational databases and managing closed-loop analytics, including statistical modeling, database reporting, Web analytics and interactive reporting. In addition, John is an expert at defining and ensuring the capture of key performance indicators.
Prior to cofounding Integrative Logic, John was with Southern Progress Corporation, the largest regional magazine and book publisher in the country. He also served as director of business intelligence for imc2, a full-service interactive agency. He is a Microsoft Certified Professional, as well as a recognized speaker and consultant.
With Luckie since: 2011
Expertise: Pharmaceutical marketing and business operations, Digital Strategy, Business Intelligence, CRM, Database Management, Analytics
Key client experience: Chick-fil-A, Marriott International, Kohl’s, Saks, Disney, Liz Claiborne, AT&T, Nestlé, L’Oréal, Lane Bryant, InterContinental Hotels, Galderma Laboratories, GlaxoSmithKline, Novartis, Pfizer, TAP
Chris Statt Chief Operating Officer
Chris came to us with quite a few tricks up his sleeve. With nearly 20 years of executive-level financial leadership and experience, he has quickly become an asset to our team, developing instrumental ideas for the future of Luckie.
Chris began his career in New Jersey, traveling south by way of an e-business consulting company in Atlanta. While working with a variety of industries from banking to healthcare, he established himself as a chief financial officer at one of the area’s premier marketing agencies and worked with clients such as Bowen Family Homes, Conserve Georgia and Triumph Motorcycles.
When he isn’t juggling numbers and planning strategic moves, he enjoys hiking, traveling, playing with his kids and cheering on the Buffalo Bills.
With Luckie since: 2012
Expertise: Operations, financial analysis, interactive development and IT management.
Laura Long SVP/Director of Account Management
Laura Long has always loved a challenge. She has spent her 20-plus-year career in the pursuit of creative solutions and ways to help others achieve success. For more than half of her career, she has worked with agencies that also strive for innovative solutions to their clients’ business goals.
Her first priority is to know where we are going – getting there is half the fun. Laura conveys her creative and strategic approach to those on her team as a vision for how an agency can best serve its clients’ best. Laura’s career has allowed her to work with highly regarded agencies specializing in interactive and traditional advertising.
With Luckie since: 2012
Expertise: Traditional and digital account leadership, interactive and traditional advertising.
Bill Abel VP/User Experience
A veteran Web developer and multimedia maven with a knack for shepherding even the most sprawling projects, Bill oversees Luckie’s User Experience design team.
In addition to his many years of client experience, Bill also spent time in the Peace Corps, working with village leaders in rural West Africa.
In recent years, Bill has ratcheted up Luckie’s already substantial digital chops and created an impressive portfolio of apps, site designs, integrated promotions and much more. The digital team continues to grow under Bill’s leadership, adding new expertise and snatching up some of the field’s brightest talent.
With Luckie since: 2009
Expertise: Interaction Design, User Experience, Digital Brand Strategy, Mobile App Development, Web Development and Digital Marketing.
Key client experience: Bayer Advanced, Regions Bank, Alabama Tourism Department, McAlister’s Deli, Smithfield Foods and Scripps Network.
Giannina Stephens VP/Director of Integrated Print Production & Art Buying
When it comes to bringing Luckie’s left and right brains together, Giannina has the experience, talent and tireless drive to make it happen. For our clients, the result is beautiful creative work that’s on time and on budget.
Giannina has been in advertising for more than 20 years, and much of that time has been with Luckie. She spent five years as a graphic designer before moving into print production management.
Today, Giannina is a hands-on leader of Luckie’s Integrated Print Production initiative, which brings together everything from print and outdoor advertising to custom vehicle wraps and expo displays.
With Luckie since: 1997
Expertise: Print production, art buying, collateral, direct mail, event branding, point-of-purchase, expo displays, out-of-home, street teams, branded vehicle wraps, sweepstakes management and quality control.
Key client experience: Alabama Tourism Department, Alabama Business Development Office, Bayer Properties, Little Debbie, AT&T, Blue Cross and Blue Shield of Alabama, Regions Bank and PCH Hotels.
Janis Rogan SVP/Director of Broadcast
Janis Rogan’s job is simple: Do more than is expected for less than is budgeted. Well, it’s simple to say. The task itself ranges in difficulty from “Herculean” to “well-nigh impossible.”
But that’s why Luckie relies on Janis, whose 20-plus years of experience at the agency includes countless projects related to TV and radio production, digital video, broadcast traffic, music licensing, talent selection and celebrity negotiations.
Janis worked in account service and media prior to moving to production in 1996. Her knowledge of other disciplines within the agency makes her adept at spotting potential problems and ensuring smooth work flow.
With Luckie since: 1990
Expertise: Broadcast production, Screen Actors Guild policy compliance, and legal issues related to broadcast and digital video.
Key client experience: Regions Bank, Alabama Tourism Department, Little Debbie, Blue Cross and Blue Shield of Alabama, United Way of Central Alabama and Comcast.
John Heenan Chief Marketing Officer
A veteran of integrated marketing and business development on both the agency and client side, John has built a career by growing world-class brands, such as his experience helping Sony Electronics rise from the No. 6 to the No. 1 consumer brand in the U.S.
As the U.S. liaison to Sony Headquarters in Tokyo, John worked with brand leaders from 80 countries to unify one of the most globally recognized brands. His efforts helped integrate Sony Music, Columbia Tristar Pictures, and PlayStation under the Sony umbrella brand.
In addition, John’s track record includes re-launching a traditional agency into the digital space, serving as managing director for a global agency and evolving an award-winning design boutique into a full-service agency.
He is an adjunct professor at American University organizing student advertising agency teams to develop marketing campaigns for real client brands. In 2011, he was named one of the top professors and top CMOs on Twitter by Social Media Marketing Magazine.
With Luckie since: 2011
Expertise: Marketing Strategy, Business Development, Integrated Marketing, Marketing Operations and Management, Social Media, Consumer Electronics, Retail and Technology.
Key client experience: Sprint, Norfolk Southern Railroad, Hospital Corporation of America, Commerce Bank, Software AG, Sony Electronics, Phillips Consumer Electronics, Uniden America and Tata Communications.
Ronnie Roberts VP/Director of Technology
A self-described professional geek, Ronnie has 15 years of full life-cycle development experience and serves a key role in leadership when it comes to the technology developed for Luckie’s clients. His expertise and focus on providing cutting edge ideas make him a standout in this industry both on paper and off.
Ronnie spent 10 years at IBM DB2 Software Group and has provided direction, architecture and development for Fortune 500 companies throughout his successful career. On the job, his content management experience and ability to juggle multiple components of a project are a testament to his tireless efforts toward success. We have a feeling that his past hobby of mass producing birdhouses may also have a little to do with Ronnie’s above-and-beyond work ethic.
With Luckie since: 2013
Expertise: Full life-cycle development from discovery and requirements gathering to implementation, deployment, Web development support, complex back end integrations and mobile development.
Eric Whitaker VP/Director of Brand Planning
Consumer research. Detailed analytics. Key insights. Understanding why people do what they do. “We’re not in the ad business. We’re in the human behavior business,” Eric will tell you, as he works across multiple agency teams to drive audiences straight toward your marketing goals.
An 18-year veteran of brand planning, Eric has honed his skills at some of the country’s best known agencies, such as Ogilvy & Mather, TBWA/Chiat/Day, BBDO and Cramer-Krasselt – with a client roster that has included such highly competitive brands as American Express, Apple, Bayer, GE, Honda, Maker’s Mark, Morton’s Steakhouse, National City Bank, Red Wing Shoes, RJ Reynolds, Sony and Valvoline.
When he’s not in his office, Eric – a newer resident of Birmingham – can usually be found exploring the city, hiking the hills or hitting the road on his Harley.
With Luckie since: 2012
Expertise: Research, consumer insights, strategic planning, creative development and performance analytics
Markus Beige Design Director
Every agency needs a cool, contemplative European character with an accent. For us, that’s Markus. He started with Luckie in 2010, lending his unique, studied perspective to every project he touches.
Markus’s impressive lineup of past clients includes Jägermeister, T-Mobile, BP, Red Bull, Audi, Sun Microsystems, Siemens and others in the U.S. and abroad. His ironclad work ethic and creative agility make him a valuable asset to any campaign, from nostalgic to mechanical and scientific.
With Luckie since: 2010
Expertise: Corporate and brand identity, corporate and brand communication, packaging design, digital design and leading studio designers.
Key client experience: Alabama Power, Alabama Tourism Department, AMERICAN, AT&T, Bayer Advanced, Bayer Environmental Sciences, Bayer Properties, Brasfield & Gorrie, McAlister’s Deli, Powerade, Regions Bank, Vanderbilt University, Virginia Samford Theatre and Yogurt Mountain.
Seth Griffin Digital Creative Director
An Auburn grad, Seth describes himself as the “Bo Jackson of big ideas.” He’s one of those quiet geniuses who never run out of steam. Seth’s work has taken him across his home state of Alabama, to Chicago and now to Birmingham where he collaborates with most everyone at the agency to come up with creative answers for clients.
Seth’s résumé runs the gamut, with past clients including Beam Global, P&G, ESPN, Allstate, Mars Wrigley, LEGO, Microsoft, Xbox, Nintendo, Coca-Cola, Kraft, BlackBerry, Samsung, Walgreens, Sony, Kellogg’s, Bank of America and many more.
When he’s not in the office, you’ll likely find Seth reading about Auburn football or playing with his two little girls, Emily and Haley.
With Luckie since: 2013
Expertise: Social and digital campaigns
Key client experience: Little Debbie, Char-Broil, GlaxoSmithKline, Alabama Power Company, Alabama Tourism Department and Bayer Advanced.
Eunice Carter VP Media Director
Melissa Wheeler Human Resources Director
Melissa certainly has an eye for talent, and her recruitment efforts have brought some of the brightest minds across the nation into the Luckie fold.
A mother of four, Melissa earned both her bachelor’s and master’s degrees in Communications at the University of Southern Mississippi in Hattiesburg, Miss., where she attended school on a music performance scholarship.
Melissa joined Luckie in 2006 as the agency’s first human resources employee. Prior to her work at Luckie, Melissa served as Senior Stores Recruiter at Dick’s Sporting Goods, State Program Director of Very Special Arts Mississippi, and HR Manager at Target.
In her role at Luckie, Melissa oversees recruitment, hiring and orientation of all employees. She works closely with agency leaders on employee performance improvements, and she’s also our resident counselor for all things professional and personal.
With Luckie since: 2006
Chip Bailey PMO Director
Brandon Doty Director of Digital Strategy
Stephanie Naman Creative Director
Kavitha Veeramani Director of Business Intelligence Solutions
Abby Jay Digital Content Coordinator
Adria Cassese Assistant Media Planner
Adrienne Gates Account Coordinator
Amber Papadopoulos Strategic Account Director
Amy Ingram Senior Account Executive
Andrea Carver Account Supervisor
Andrea Hardaman Accountant
Andy Odum Associate Creative Director
April Wilson Associate Project Manager
Ayaz Afzal Sr. Software QA Engineer
Ben Allen Analyst
Betsy Pendergast Manager-Research, Insights and Planning
Bhagyalakshmi RL Database Administrator
Bill Dinan Account Supervisor
Bob Harrison Associate Creative Director
Brad Lugar UX Designer
Brian Conley Account Director
Brian King Information Technology Manager
Bryan Elliott IT Director
Casey Boltz Accounts Payable
Catie Bell Social Media Planner
Charles Frenzel Senior Business Intelligence Analyst
Chris Simmons Developer
Cindy Jones Production Biller
Daniel Willems Developer
Danielle Hoyt Office Coordinator
David Brothers Editor
Donna Cook Business Intelligence Analyst
Emily Keys Front End Developer
Eric Gray Senior Interactive Art Director
Eric Johansen Senior Developer
Erin McGuire Print Production Manager
Erin Smith Project Manager
Foster Phillips Experience Designer
Gabby Shaw Account Supervisor
J.C. Maddox Web Developer
Jane Mantooth Controller
Jason Martin Associate Creative Director
Jenna Lovoy Project Manager
Jenny Griffin Account Supervisor
Jessica Austin Account Executive
Jessica Kimbrough Senior Project Manager
John Cobbs Senior Developer
John Hunter Senior Editor/DP
Julie Johnson Senior Project Manager
Julie Russell Account Executive
Karen Kizzire Manager of Broadcast Production
Katey Beck Account Executive
Kathryn Tanner Designer
Katie Strasser Digital Content Writer
Kaylyn Blackmore Media Assistant
Kelly Bass Broadcast Buyer
Kim Beatty Assistant Media Buyer
Lizzie Holt Senior Manager/Integrated Print Production & Art Buying
Luann Carter Resource Manager
Lynne Glenn VP/Creative and Content Strategy
Maree Jones PR/Social Media Specialist
Mary Frances Somerall Account Executive
Mary Jane Cleage Senior Account Executive
Mary Lanaux Account Executive
Mat Powell Studio Artist
Megan Dillon Media Supervisor
Melonie Sturm Sr. Account Executive/ Communications Planner
Miles Wright Senior Art Director
Natalie Panciera Communications Planner
Nichole Brown Account Supervisor
Nick Utley Finance Manager
Nicole Redeker Account Director
Padmavathi Gajendra Data Analyst
Piper Weaver Designer
Rhonda Knight Medical Editor/Writer
Sam Higginbotham Developer
Shari Wimberly Proofreader
Sunil Bobbili Senior Database Engineer
Suzanne Wright Associate Media Director/Media Buying
Sylvia Adamson Area Marketing Manager
Tifanie Noblin External Traffic Coordinator
Tripp Durant VP/Account Director
Tripp Durant plays a key role at Luckie as the leader of the Regions Bank account team. Since Regions came on board in 2004, Tripp has watched the account grow and has provided consistent leadership and continuity throughout. In 2005, he won the agency
Wendy Cousins Executive Assistant
Will Tyner Account Coordinator