Our values are what hold us together, help us succeed and define the type of people we want to work with. Our people represent our values, whether they’re on a pitch or out to dinner. They’re smart, nice and have a tendency to ask if you’d like half their sandwich.
Robert E. Luckie III Chairman of the Board
Bobby Luckie – better known as “B3” – is one of the most disarmingly approachable guys you’ll meet in today’s advertising industry. Whether he’s dealing with clients, co-workers or random strangers, Bobby exudes a good-hearted spirit that sets the tone for the rest of us here at Luckie.
Bobby spent the summers of his college life working at Luckie, the agency founded by his father in 1953. After finishing his bachelor’s degree at the University of Alabama, Bobby worked briefly in radio advertising sales before joining Luckie officially in 1971 as an assistant account executive. His role grew from there as he rose to be a leading voice in the agency, alongside his brother, Tom.
Today, Bobby remains on the board of the agency and in a wide array of community groups focused on improving life for all Alabamians.
With Luckie since: 1971
Expertise: Agency leadership.
Key client experience: Blue Cross and Blue Shield of Alabama, BellSouth/AT&T, AMERICAN Cast Iron Pipe Company and Southern Industries of Mobile.
Tom Luckie Chairman, CEO
For more than 30 years, Tom Luckie has worked at Luckie & Company, the agency founded by his father. His role as a leader has been earned through decades of hard work, and in that time he has been pivotal in helping Luckie evolve from a traditional suit-and-tie ad agency to a cutting-edge, digitally savvy shop earning national attention for its integrated use of advertising, PR, social media and more.
Tom may have a marketing degree from Auburn University and an MBA from Samford University, but his real education has come from decades of commitment to the agency that bears his family name. As CEO, he keeps close tabs on agency operations and ensures that Luckie’s high standards of quality are met every day.
With Luckie since: 1977
Expertise: Agency leadership.
Key client experience: Regions Bank, Blue Cross and Blue Shield of Alabama, Alabama Power, Gulf Power, Bayer Advanced and Bayer Properties.
Ed Mizzell Managing Director
Early in his career, Ed Mizzell proved his sales mettle on a global stage, where he was responsible for launching new pharmaceutical products from locations including South Africa and Venezuela. Returning to the States in 1982, he joined Luckie and has been here ever since.
Having served many roles during his lengthy tenure at Luckie, Ed now oversees all agency operations and helps maintain Luckie’s longtime reputation for fiscal responsibility and strategic growth. He continues to be closely involved with current and prospective clients.
Away from the office, Ed is an avid outdoorsman who can’t think of many better ways to spend a weekend than fishing with his son.
With Luckie since: 1981
Expertise: Consumer packaged goods, tourism and outdoor recreation.
Key client experience: Little Debbie, Alabama Tourism Department, and Alabama Department of Conservation and Natural Resources.
Brad White Chief Creative Officer
Dog food. Military aircraft. Texas. Some fried fish.
Brad White has sold a lot of stuff to a lot of people. And while that’s not necessarily unique in the world of advertising, what’s great about Brad is that he brings a contagious, earnest enthusiasm to the Luckie office each day. It’s an excitement that carries over to co-workers, clients and consumers alike.
Brad’s philosophy has always been to start with a unique human insight and then be willing to go to extraordinary lengths to find an idea worthy of bringing it to life.
With Luckie since: 2003
Expertise: Brand identity, integrated design, broadcast production, tourism, banking and consumer packaged goods.
Key client experience: Regions Bank, Little Debbie, AT&T, Alabama Tourism Department, Asheville CVB, American Airlines, Nortel Networks, Ralston Purina and Long John Silver’s.
Jay Waters SVP/Chief Strategy Officer
Jay Waters began his career in the retail grocery business and still believes the best tool for measuring the worth of a campaign is a cash register. It’s a practicality that can be hard to find in an era of new-age, mind-boggling metrics that leave you wondering, “OK, but did we make money?”
As the leader of Luckie’s Communications Planning and Brand Planning functions, Jay plays a central role in bridging innovative strategy with smart execution. His extensive experience in media strategy has been recognized with some of the industry’s top honors, including a Gold Media Lion at Cannes and Mediaweek Plan of the Year.
With Luckie since: 1992
Expertise: Communications strategy, brand planning, media buying, integrated promotional campaigns, consumer insight, direct response advertising, out-of-home, tourism, consumer packaged goods, banking and public service.
Key client experience: Regions Bank, Little Debbie, Alabama Tourism Department, Asheville CVB, Papa John’s and Express Oil Change.
Chris Statt Chief Operating Officer
Chris came to us with quite a few tricks up his sleeve. With nearly 20 years of executive-level financial leadership and experience, he has quickly become an asset to our team, developing instrumental ideas for the future of Luckie.
Chris began his career in New Jersey, traveling south by way of an e-business consulting company in Atlanta. While working with a variety of industries from banking to healthcare, he established himself as a chief financial officer at one of the area’s premier marketing agencies and worked with clients such as Bowen Family Homes, Conserve Georgia and Triumph Motorcycles.
When he isn’t juggling numbers and planning strategic moves, he enjoys hiking, traveling, playing with his kids and cheering on the Buffalo Bills.
With Luckie since: 2012
Expertise: Operations, financial analysis, interactive development and IT management.
Laura Long SVP/Strategic Engagement
Laura Long has always loved a challenge. She has spent her 20-plus-year career in the pursuit of creative solutions and ways to help others achieve success. For more than half of her career, she has worked with agencies that also strive for innovative solutions to their clients’ business goals.
Her first priority is to know where we are going – getting there is half the fun. Laura conveys her creative and strategic approach to those on her team as a vision for how an agency can best serve its clients’ best. Laura’s career has allowed her to work with highly regarded agencies specializing in interactive and traditional advertising.
With Luckie since: 2012
Expertise: Traditional and digital account leadership, interactive and traditional advertising.
Giannina Stephens VP/Director of Production
As director of our Integrated Production Department, Giannina prides herself on bringing Luckie’s left and right brains together. She truly understands how to engineer practically anything anyone can imagine. With a background in art and business that spans more than 20 years, there’s not a production problem she can’t solve. Her first five years were spent as a graphic designer before moving into production, which is where her considerable skills have been used since joining Luckie. Working closely with creative, digital, account and project management, Giannina often pulls off production miracles but never takes her eye off of the bottom line.
Today, Giannina is a hands-on leader of a department that brings together everything from video, TV, print and experiential advertising to custom vehicle wraps, sweepstakes and completely integrated campaigns.
With Luckie since: 1997
Expertise: Print, video, and broadcast production; art buying; collateral, direct mail, point-of-purchase, out-of-home, experiential and event marketing; sweepstakes management; integrated campaign development; and quality control.
Key client experience: Alabama Tourism Department, Alabama Power Company, Bayer Properties, Little Debbie, Drake’s Cakes, AT&T, Blue Cross and Blue Shield of Alabama, Regions Bank, Brown-Forman and PCH Hotels.
John Heenan Chief Marketing Officer
A veteran of integrated marketing and business development on both the agency and client side, John has built a career by growing world-class brands, such as his experience helping Sony Electronics rise from the No. 6 to the No. 1 consumer brand in the U.S.
As the U.S. liaison to Sony Headquarters in Tokyo, John worked with brand leaders from 80 countries to unify one of the most globally recognized brands. His efforts helped integrate Sony Music, Columbia Tristar Pictures, and PlayStation under the Sony umbrella brand.
In addition, John’s track record includes re-launching a traditional agency into the digital space, serving as managing director for a global agency and evolving an award-winning design boutique into a full-service agency.
He is an adjunct professor at American University organizing student advertising agency teams to develop marketing campaigns for real client brands. In 2011, he was named one of the top professors and top CMOs on Twitter by Social Media Marketing Magazine.
With Luckie since: 2011
Expertise: Marketing Strategy, Business Development, Integrated Marketing, Marketing Operations and Management, Social Media, Consumer Electronics, Retail and Technology.
Key client experience: Sprint, Norfolk Southern Railroad, Hospital Corporation of America, Commerce Bank, Software AG, Sony Electronics, Phillips Consumer Electronics, Uniden America and Tata Communications.
Eunice Carter VP Media Director
Melissa Wheeler SVP/Human Resources
Melissa certainly has an eye for talent, and her recruitment efforts have brought some of the brightest minds across the nation into the Luckie fold.
A mother of four, Melissa earned both her bachelor’s and master’s degrees in Communications at the University of Southern Mississippi in Hattiesburg, Miss., where she attended school on a music performance scholarship.
Melissa joined Luckie in 2006 as the agency’s first human resources employee. Prior to her work at Luckie, Melissa served as Senior Stores Recruiter at Dick’s Sporting Goods, State Program Director of Very Special Arts Mississippi, and HR Manager at Target.
In her role at Luckie, Melissa oversees recruitment, hiring and orientation of all employees. She works closely with agency leaders on employee performance improvements, and she’s also our resident counselor for all things professional and personal.
With Luckie since: 2006
Ronnie Roberts VP/Director of Technology
A self-described professional geek, Ronnie has 15 years of full life-cycle development experience and serves a key role in leadership when it comes to the technology developed for Luckie’s clients. His expertise and focus on providing cutting edge ideas make him a standout in this industry both on paper and off.
Ronnie spent 10 years at IBM DB2 Software Group and has provided direction, architecture and development for Fortune 500 companies throughout his successful career. On the job, his content management experience and ability to juggle multiple components of a project are a testament to his tireless efforts toward success. We have a feeling that his past hobby of mass producing birdhouses may also have a little to do with Ronnie’s above-and-beyond work ethic.
With Luckie since: 2013
Expertise: Full life-cycle development from discovery and requirements gathering to implementation, deployment, Web development support, complex back end integrations and mobile development.
Markus Beige Design Director
Every agency needs a cool, contemplative European character with an accent. For us, that’s Markus. He started with Luckie in 2010, lending his unique, studied perspective to every project he touches.
Markus’s impressive lineup of past clients includes Jägermeister, T-Mobile, BP, Red Bull, Audi, Sun Microsystems, Siemens and others in the U.S. and abroad. His ironclad work ethic and creative agility make him a valuable asset to any campaign, from nostalgic to mechanical and scientific.
With Luckie since: 2010
Expertise: Corporate and brand identity, corporate and brand communication, packaging design, digital design and leading studio designers.
Key client experience: Alabama Power, Alabama Tourism Department, AMERICAN, AT&T, Bayer Advanced, Bayer Environmental Sciences, Bayer Properties, Brasfield & Gorrie, McAlister’s Deli, Powerade, Regions Bank, Vanderbilt University, Virginia Samford Theatre and Yogurt Mountain.
Seth Griffin Digital Creative Director
An Auburn grad, Seth describes himself as the “Bo Jackson of big ideas.” He’s one of those quiet geniuses who never run out of steam. Seth’s work has taken him across his home state of Alabama, to Chicago and now to Birmingham where he collaborates with most everyone at the agency to come up with creative answers for clients.
Seth’s résumé runs the gamut, with past clients including Beam Global, P&G, ESPN, Allstate, Mars Wrigley, LEGO, Microsoft, Xbox, Nintendo, Coca-Cola, Kraft, BlackBerry, Samsung, Walgreens, Sony, Kellogg’s, Bank of America and many more.
When he’s not in the office, you’ll likely find Seth reading about Auburn football or playing with his two little girls, Emily and Haley.
With Luckie since: 2013
Expertise: Social and digital campaigns
Key client experience: Little Debbie, Char-Broil, GlaxoSmithKline, Alabama Power Company, Alabama Tourism Department and Bayer Advanced.
John Gardner President
John Gardner is a strategic visionary with more than 17 years of experience in customer relationship management, database marketing and business intelligence. He is the driver and architect behind numerous multichannel relationship-marketing efforts, as well as an expert in measurable data-driven marketing initiatives and consumer segmentation, models and profiling.
His skill set includes developing extensive multidimensional relational databases and managing closed-loop analytics, including statistical modeling, database reporting, Web analytics and interactive reporting. In addition, John is an expert at defining and ensuring the capture of key performance indicators.
Prior to cofounding Integrative Logic, John was with Southern Progress Corporation, the largest regional magazine and book publisher in the country. He also served as director of business intelligence for imc2, a full-service interactive agency. He is a Microsoft Certified Professional, as well as a recognized speaker and consultant.
With Luckie since: 2011
Expertise: Pharmaceutical marketing and business operations, Digital Strategy, Business Intelligence, CRM, Database Management, Analytics
Key client experience: Chick-fil-A, Marriott International, Kohl’s, Saks, Disney, Liz Claiborne, AT&T, Nestlé, L’Oréal, Lane Bryant, InterContinental Hotels, Galderma Laboratories, GlaxoSmithKline, Novartis, Pfizer, TAP
Bill Abel VP/User Experience
A veteran Web developer and multimedia maven with a knack for shepherding even the most sprawling projects, Bill oversees Luckie’s User Experience design team.
In addition to his many years of client experience, Bill also spent time in the Peace Corps, working with village leaders in rural West Africa.
In recent years, Bill has ratcheted up Luckie’s already substantial digital chops and created an impressive portfolio of apps, site designs, integrated promotions and much more. The digital team continues to grow under Bill’s leadership, adding new expertise and snatching up some of the field’s brightest talent.
With Luckie since: 2009
Expertise: Interaction Design, User Experience, Digital Brand Strategy, Mobile App Development, Web Development and Digital Marketing.
Key client experience: Bayer Advanced, Regions Bank, Alabama Tourism Department, McAlister’s Deli, Smithfield Foods and Scripps Network.
Chip Bailey PMO Director
Brandon Doty Director of Digital Strategy
Stephanie Naman VP Creative Director
Abby Jay Digital Content Coordinator
Adria Cassese Assistant Media Planner
Adrienne Gates Account Executive
Amber Papadopoulos Strategic Account Director
Andrea Carver Account Supervisor
Andrea Hardaman Accountant
Andy Odum Creative Director
Anne-Marie Whatley Account Executive
April Wilson Associate Project Manager
Ayaz Afzal Sr. Software QA Engineer
Betsy Pendergast Manager-Research, Insights and Planning
Bhagyalakshmi RL Database Administrator
Bill Dinan Account Supervisor
Bo Rumbley Digital Art Director
Bob Harrison Associate Creative Director
Brian Conley Account Director
Brian King Information Technology Manager
Whether it’s simple cords and buttons, Bluetooth and WiFi, or HDMI and H.264, technology plays a part in every task we perform. When the technology refuses to stay in line, Luckie calls on Brian King, our I.T. Swiss Army knife.
Born with a mouse in one hand and drumsticks in the other, Brian has had a passion for computers and music from a young age. As kilobytes begat megabytes and gigabytes begat terabytes, he has stayed one step ahead of the changes and has never been afraid of what’s next. Juggling Windows, Mac OS, and Linux on a daily basis keeps him on his toes, ever ready for the next digital predator.
Before joining Luckie, Brian ran I.T. and prepress in the direct marketing world, where he learned the difference between spot and process color, and first came in contact with the world of Apple. Little did he know then what the future would hold.
With Luckie since: 2006
Expertise: Making disparate systems play nice, head of the A/V club, Polyrhythms
Key client experience: PGA Tour, Ford Racing, International Expeditions, Alabama Tourism, J America Sportswear
Bryan Elliott IT Director
Casey Boltz Accounts Payable
Catie Bell Social Media Planner
Charles Frenzel Senior Business Intelligence Analyst
Chris Bradley VP/ Strategic Partnerships
Chris Simmons Developer
Cindy Jones Production Biller
Daniel Willems Developer
Danielle Hoyt External Traffic Coordinator
David Brothers Editor
Emily Keys Front End Developer
Eric Gray Senior Interactive Art Director
Erin McGuire Print Production Manager
Erin Smith Project Manager
Foster Phillips Experience Designer
Gabby Shaw Account Supervisor
Hillary Quinlan Director of Content
Isabel Taylor Receptionist
J.C. Maddox Web Developer
Jamie Jones Broadcast Traffic & Production Coordinator
Jane Mantooth Controller
Jason Martin Associate Creative Director
Jenna Lovoy Project Manager
Jenny Griffin Account Director
Jessica Austin Senior Account Executive
Jessica Kimbrough Senior Project Manager
John Cobbs Senior Developer
John Hunter Senior Editor/DP
Julie Johnson Senior Project Manager
Julie Russell Account Executive
Karen Kizzire Manager of Broadcast Production
Kathryn Tanner Designer
Katie Warren Digital Content Writer
Kaylyn Blackmore Media Assistant
Keiraq Garner Project Manager
Kelly Bass Broadcast Buyer
Kim Beatty Junior Communications Planner
LeEllen Smith Buying Supervisor
Lizzie Holt Senior Manager/Integrated Print Production & Art Buying
Luann Carter Resource Manager
Lynne Glenn VP/Creative and Content Strategy
Maree Jones PR/Social Media Specialist
Mary Lanaux Account Supervisor
Mat Powell Studio Artist
Megan Dillon Media Supervisor
Megan Sheehan Senior Account Executive
Melonie Sturm Media Supervisor
Miles Wright Senior Art Director
Natasha Swanegan Release Manager
Nicole Haysler Digital Producer
Nick Utley Finance Manager
Nicole Redeker Director of Insights
Padmavathi Gajendra Data Analyst
Piper Weaver Senior Designer
Rhonda Knight Medical Editor/Writer
Sam Higginbotham Developer
Shari Wimberly Proofreader
Sunil Bobbili Manager, Database Solutions
Sylvia Adamson Senior Field Marketing Manager
Tifanie Noblin Creative Project Manager
Tripp Durant VP/Account Director
Tripp Durant plays a key role at Luckie as the leader of the Regions Bank account team. Since Regions came on board in 2004, Tripp has watched the account grow and has provided consistent leadership and continuity throughout. In 2005, he won the agency’s Robert E. Luckie Jr. Excellence Award – the agency’s highest honor.
His responsibilities include strategic planning, brand management, supervision of day-to-day account work across all lines of business, budgeting, reporting and ensuring the agency is performing at a high level. An aspiring guitar player, Tripp also enjoys traveling, playing golf and helping coach his son’s baseball team.
With Luckie since: 1988
Expertise: Budgeting, strategic planning, creative development, TV, print and video production, merchandising, collateral, brand management, competitive analysis, local market/grassroots activation, financial forecasting and reporting, billing, bringing new clients on board, building client relationships across the agency
Key client experience: Regions, BellSouth, Blue Cross and Blue Shield of Alabama, Mercedes-Benz Visitor Center, Frogg Toggs, America’s First Federal Credit Union, American Cast Iron Pipe Company
Veronica Yoo Sr Analyst
Wendy Cousins Executive Assistant
Will Tyner Account Coordinator