VP/Director of Digital Content
To say David is obsessed with social media and emerging technology would be putting it lightly. David has built a national reputation as a strategist and public speaker focused on the ever-changing role of digital content, from Facebook and Twitter to microsites and mobile applications.
David has coordinated several high-profile and successful digitally integrated campaigns for Luckie clients and has been quoted on social media marketing trends by news outlets such as The New York Times, CNN.com, ABCNews.com and Brandweek. He is a contributing editor for Adweek's blog, AdFreak, and a frequent presenter at large national events such as BlogWorld and Internet Retailer Conference.
Prior to joining Luckie, David spent eight years in newspaper journalism, where he learned to enjoy the adrenaline rush of constant deadlines.
With Luckie since: 2006
Expertise: Social media, Facebook promotions, content strategy, integrated promotional campaigns, tourism, consumer packaged goods and emerging technology.
Key client experience: Little Debbie, McAlister's Deli, Alabama Tourism Department, Asheville CVB and Bayer Advanced.