Janis Rogan’s job is simple: Do more than is expected for less than is budgeted. Well, it’s simple to say. The task itself ranges in difficulty from “Herculean” to “well-nigh impossible.”

But that's why Luckie relies on Janis, whose 20-plus years of experience at the agency includes countless projects related to TV and radio production, digital video, broadcast traffic, music licensing, talent selection and celebrity negotiations.

Janis worked in account service and media prior to moving to production in 1996. Her knowledge of other disciplines within the agency makes her adept at spotting potential problems and ensuring smooth work flow.

With Luckie since: 1990

Expertise: Broadcast production, Screen Actors Guild policy compliance, and legal issues related to broadcast and digital video.

Key client experience: Regions Bank, Alabama Tourism Department, Little Debbie, Blue Cross and Blue Shield of Alabama, United Way of Central Alabama and Comcast.