Bobby Luckie — better known as “B3” — is one of the most disarmingly approachable guys you’ll meet in today’s advertising industry. Whether he’s dealing with clients, co-workers or just random strangers, Bobby exudes a good-hearted spirit that sets the tone for the rest of us here at Luckie.

Bobby spent the summers of his college life working at Luckie, the agency founded by his father in 1953. After finishing his bachelor’s degree at the University of Alabama, Bobby worked briefly in radio advertising sales before joining Luckie officially in 1971 as an assistant account executive. His role grew from there as he rose to be a leading voice in the agency, alongside his brother, Tom.

Today, Bobby remains closely involved in the day-to-day operations of the agency and in a wide array of community groups focused on improving life for all Alabamians.

With Luckie since: 1971

Expertise: Agency leadership.

Key client experience: Blue Cross and Blue Shield of Alabama, BellSouth/AT&T, AMERICAN Cast Iron Pipe Company and Southern Industries of Mobile.