There’s nothing more human than the craving you feel when you see a delicious Drake’s Cake. You know, that overwhelming desire to drop everything and satisfy your want for a tasty snack? Well, our campaign gave that craving a literal voice that refuses to be ignored. And the results included a sales boost of 28% in December 2015, with a 10% year-to-date increase. All proof of the good things that can happen when people listen to their cravings.