Little Debbie

The Kid in You

After extensive market research, we confirmed what many of us already suspected: There’s a kid in all of us who still craves the delicious treats from our childhood. Thus, “the kid in you” campaign was born, a multichannel effort that used humor and a little bit of magic to introduce our characters to the literal kid inside of them. So far, the campaign has helped generate a massive 7% lift in sales and more than a few admissions that the kids inside many of us definitely prefer Little Debbie snacks.