New Hires Strengthen Agency’s Experience with Big Pharma and HCPs
Luckie & Co. announced two additions to the agency’s expanding national healthcare team: Kamala Prince joins Luckie as the firm’s Strategic Business Unit Leader, Pharma, while Adam Meadows joins as Director of the Strategic Engagement, Pharma Business Unit.
Kamala Prince brings 16 years of pharmaceutical industry marketing experience to the team. She most recently led patient marketing at United Therapeutics, a biotech firm located in Research Triangle Park, N.C. Previously, Prince spent 12 years at GlaxoSmithKline and ViiV Healthcare where she held marketing positions in direct-to-consumer and healthcare professional marketing, working across multiple therapeutic areas. ViiV Healthcare has been a Luckie client since 2010. Prince earned a bachelor’s degree in political science from Duke University and an MBA from the University of Michigan. She will be based in Raleigh, NC
Adam Meadows brings to Luckie over 14 years’ health marketing experience encompassing digital, mobile, social, and public relations for national and global brands including Merck, Octapharma, Novartis, and Zoetis/Pfizer Animal Health. He has been the architect of analytics and optimization plans, overseen dozens of website builds and consumer & sales apps, and managed omni-channel patient campaigns that include eCRM elements. Meadows earned degrees in Marketing and German from Auburn University, and he will be based in the agency’s Atlanta office.
About Luckie & Co.
Privately owned and fiercely independent for 65 years, Luckie & Co. is a marketing firm that uses data and consumer insights to solve its clients’ toughest challenges. With offices in Atlanta and Birmingham, the firm operates on a core belief that innovation and meaningful change come from a solid marriage of data science and creativity. Luckie’s client roster includes top brands in healthcare, tourism, and CPG, including: GlaxoSmithKline, Regions Bank, Piedmont Hospital, Visit Panama City Beach, Little Debbie, Express Oil Change, Alabama Power, Alabama Tourism Department and Williamsburg, Va. Learn more at Luckie.com.