PHARMA TECH OUTLOOK NAMES LUCKIE AMONG ‘TOP 10 PHARMA MARKETING COMPANIES’ IN NORTH AMERICA

BIRMINGHAM and ATLANTA, Nov. 18, 2019 – Pharma Tech Outlook has just named Luckie one of the “Top 10 Pharma Marketing Consulting Companies” in North America for 2019.

The list was published in the magazine’s current issue (November 2019) and features service providers that “are at the forefront of providing pharma marketing consulting services and transforming businesses.”

“We take pride in honoring Luckie among the 10 companies that are specialized in providing marketing services for pharmaceutical companies,” said Stacey Smith, Managing Editor of Pharma Tech Outlook. “Luckie utilizes real world data and customer insights to resolve the critical challenges encountered by its end users.”

Luckie has a well-established healthcare marketing practice that’s been working with brands in the pharmaceutical industry for more than a decade, helping clients prepare for and navigate the consumerization of healthcare. Pharma Tech Outlook notes, “… Luckie has established a full-fledged pharma marketing wing that harnesses data science, behavioral science, and applied marketing science to design ‘creatively relevant’ campaigns for various stakeholders in the pharma and healthcare sectors.”

Luckie’s healthcare/pharma team is led by Kamala Prince, a former executive with GlaxoSmithKline, who was inducted into MM&M’s Healthcare Hall of Femme this year in recognition of the work she’s done to elevate the practice of healthcare marketing.  The experienced team also includes data scientists, marketing strategists, designers and copywriters.

“By pairing the client engagement expertise of pharma professionals with Luckie’s marketing solutions strength, we set about shifting the dynamics of pharma marketing,” said John Gardner, president of Luckie.

Calling Luckie “the data hunters,” Pharma Tech Outlook points to the agency’s combination of “conventional marketing capabilities and investment in high-end data analytics and technology” as a key strength. Luckie has the in-house capabilities to deliver both traditional marketing solutions and digital assets and campaigns, as well as the proficiency to build and warehouse high volumes of sensitive, which is essential when working on patient-centric programs.

“What makes us unique is we are a marketing company that knows how to use technology extremely well,” adds Gardner.

Over the years Luckie has partnered with many healthcare companies and pharma brands, producing award-winning work for clients such as Cetaphil, Epiduo, GlaxoSmithKline, Galderma, Oracea, Piedmont Healthcare, United Therapeutics, and ViiV Healthcare.

 

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About Luckie

With offices in Birmingham and Atlanta, Luckie is a full-service marketing solutions firm that fuses data, insights and artful communication into smart marketing solutions. The company’s client roster includes top brands in healthcare, tourism, and consumer packaged goods including GlaxoSmithKline, Regions Bank, Little Debbie, Express Oil Change, and Williamsburg, Va. Privately owned and fiercely independent for more than 65 years, Luckie is one of the top advertising agencies in the South.