The Problem In the early 1900s, Coca-Cola faced a daunting problem: Copycats. Competitors were riding on the company’s coattails, copying the brand’s straight-sided bottle – which was easily imitated – eroding market share and confusing consumers. Something had to be...
Atlanta/Birmingham – April 2, 2024 – Luckie & Company announced today the acquisition of Marbury Creative Group, an Atlanta-based creative marketing agency recognized for its work in the pharmaceutical, food and beverage, and hospitality industries. The...
BIRMINGHAM – March 4, 2024 – AAF Birmingham, the local chapter of the American Advertising Foundation, presented one of the organization’s highest honors—the Silver Medal Award—to Luckie & Co. Chairman Tom Luckie on March 1st. Also known as the nonprofit’s...
Keeping up with constant technology changes can be exhausting. Only 12 years ago, there were 150 marketing automation platforms to boost and optimize marketing efforts. There are 11,038 options, as of today, to streamline workflows and assess campaign performance....
ATLANTA, July 12, 2023 – Marketing firm Luckie & Co. has been named the creative and brand agency of record for RaceTrac. Luckie will be responsible for brand strategy, advertising creative, analytics, social content strategy, and communications planning. The...
In today’s crowded over-the-counter marketplace, it’s more important than ever to balance innovation, customer-centricity and data-driven insights to drive marketing success. Our experts John Gardner and John Petersen break down three impactful OTC marketing...
Data breaches are becoming increasingly common, and no industry is immune to the threat of cyberattacks. In healthcare specifically, consumer data security cannot be left to luck. Personal health information (PHI) is highly sensitive, valuable and among the most...