VP, Strategy and Planning

Teresa Caro

With 20 years of experience, Teresa is one of the industry’s most respected strategists. At Luckie, Teresa is responsible for Strategy and Planning, Customer Experience, Content Marketing, and Media Strategy. Prior to joining Luckie, Teresa held leadership roles at Atlanticus (Fortiva and Aspire Mastercard), Engauge (now Moxie) and Razorfish. She’s also a marketing thought leader, speaker and author with published research; quoted in Harvard Business Review, USA Today and NPR. In addition to promoting her clients’ strategic health, Teresa promotes her own as an avid practitioner of yoga.


With Luckie since: 2019

Expertise: Both the traditional and digital space, with particular expertise in B2C and B2B strategic planning, boosting sales, and shifting brand perception

Key client experience: Fortiva and Aspire Mastercard credit card, UPS, Amway, Belk Department Stores, Fabric.com and the Honeybaked Ham Company