Chief Growth Officer

Joe Snowden

Joe Snowden is your best friend. Or at least he wants to be.

Joe is all about building connections and finding ways we can help new clients. At Luckie, he’s responsible for developing new-client relationships, marketing, and working with Luckie leaders to align our offerings with the changing marketplace.

Joe has worked in both corporate and agency environments. He was the founder of Atlanta-based McRae Communications, which he grew to be one of the largest independent agencies in the region. He spent several years in CMO roles and did an agency stint in New Orleans, where he was sober during the day.

He was honored by the Atlanta Business Chronicle as a 40-under-40 leader and was a finalist in the Atlanta Chamber of Commerce’s Small Businessperson of the Year awards. His board of directors experience includes the Georgia Chamber, the Greater Atlanta Chamber of Commerce and the FSU College of Communications. He started his career as a copywriter, and his work has been honored with ShowSouth, ADDY, AMY and Silver Anvil awards.

With Luckie since: 2020

Expertise: Alignment

Key client experience: Snapper Lawnmowers, Triumph Motorcycles, GE Power Systems, Reynolds Plantation, Piedmont Healthcare, SCANA Energy, Georgia Tourism