Mitch enjoys helping brands do fun things in the world. Like creating a totally unique song for every name on Coke bottles. Over 1,000 of them. Or helping Mellow Mushroom Pizza stalk its social followers in real life, in a campaign Entrepreneur Magazine named one of its Marketing Masterworks and Twitter used as an example of how best to use Twitter. Or creating one of the first TED Ads Worth Spreading for Microsoft. Or helping introduce the Roaming Gnome for Travelocity.
He’s worked at Crispin Porter + Bogusky, GSD&M, BBDO/NY and most recently Fitzco in Atlanta. His work has been recognized by Cannes, The One Show, D&AD, Clios, Art Directors Club, Webby Awards, Communication Arts, Archive, and Effies and has been named among the Ads of the Year for Adweek and Time. Most recently, the Coke 1,000 Songs campaign won at every show, including Best in Discipline at The One Show and Grand Prix at Ad Stars Asia.
Mitch enjoys teaching at Creative Circus, where he used to be a copywriting student. He’s also a graduate of the University of North Carolina at Chapel Hill where he definitely did not leave early for the NBA draft.
What drives him: Solving hard problems in fun ways real people talk about.
With Luckie since: 2019
Expertise: Creativity. Strategy. Helping brands live their beliefs in the real world to earn fans.
Key client experience: Coca-Cola, Microsoft, AT&T, Delta, Southwest Airlines, Travelocity, Goodyear, Harry’s, Sony, L.L. Bean, French’s, Norwegian Cruise Line, Adult Swim, Checkers & Rally’s, Regions Bank, Little Debbie, Valvoline, GlaxoSmithKline