REACHING HARD-TO-REACH PATIENTS
"Developing a successful campaign starts with listening and asking questions."
The Beauty of a Simple, Elegant Solution
The annual five-day festival known as the Cannes Lions International Festival of Creativity was recently held on the coast of France. This conference celebrates creativity in all forms of communications across multiple industries, including Healthcare and Pharmaceuticals.
BUILDING A STORYTELLING FOUNDATION IN THE HEALTHCARE SPACE
When you decide to weave storytelling into your sales and marketing efforts, consider starting with an audit of the basics we’ve presented here. How do your online patient reviews fare? Can you do more to raise the profile and reputations of your physicians?
From Multichannel to Omnichannel: Going “Omni” in Healthcare Marketing
For years now, omnichannel has been a marketing buzzword bordering on jargon, with most of us simply replacing “multi” with “omni” in our vernacular and going about our business. What is the actual difference?