Technology Trends Have Changed Marketing, But It’s Still About the Story
Luckie president John Gardner recently sat down with The Executive magazine to share his thoughts on the future of marketing, how technology is disrupting communications, and the staying-power of great storytelling.
LUCKIE HIRES TERESA CARO AS VICE PRESIDENT OF STRATEGY AND PLANNING
One of the region’s top strategic marketers has joined Luckie as the firm’s new vice president of strategy and planning.
PHARMA TECH OUTLOOK NAMES LUCKIE AMONG ‘TOP 10 PHARMA MARKETING COMPANIES’ IN NORTH AMERICA
BIRMINGHAM and ATLANTA, Nov. 18, 2019 – Pharma Tech Outlook has just named Luckie one of the “Top 10 Pharma...
Luckie’s Mary Winslow Named in Atlanta’s 21 Women Who Mean Business by Atlanta Business Chronicle
Luckie’s own SVP of strategic solutions, Mary Winslow, was honored last night by the Atlanta Business Chronicle, which has named...
Meet Mitch Bennett, Luckie’s CCO
Mitch Bennett is our award-winning CCO, and he is helping Luckie to continue to bring forward-thinking solutions that are smart...
Luckie’s Mandee Harvey Selected for Gwinnett Young Professionals Leadership Institute
GYP selected Mandee Harvey, Luckie’s analytics manager, as a member of the Leadership Institute’s Class of 2019-2020.
REACHING HARD-TO-REACH PATIENTS
"Developing a successful campaign starts with listening and asking questions."
Let’s Stop Banking on Assumptions
“Confidence starts here.” “Make today the day.” “What would you like the power to do?”
The Beauty of a Simple, Elegant Solution
The annual five-day festival known as the Cannes Lions International Festival of Creativity was recently held on the coast of France. This conference celebrates creativity in all forms of communications across multiple industries, including Healthcare and Pharmaceuticals.
BUILDING A STORYTELLING FOUNDATION IN THE HEALTHCARE SPACE
When you decide to weave storytelling into your sales and marketing efforts, consider starting with an audit of the basics we’ve presented here. How do your online patient reviews fare? Can you do more to raise the profile and reputations of your physicians?