Meet Mitch Bennett, Luckie’s CCO
Mitch Bennett is our award-winning CCO, and he is helping Luckie to continue to bring forward-thinking solutions that are smart...
Luckie’s Mandee Harvey Selected for Gwinnett Young Professionals Leadership Institute
GYP selected Mandee Harvey, Luckie’s analytics manager, as a member of the Leadership Institute’s Class of 2019-2020.
REACHING HARD-TO-REACH PATIENTS
"Developing a successful campaign starts with listening and asking questions."
Let’s Stop Banking on Assumptions
“Confidence starts here.” “Make today the day.” “What would you like the power to do?”
The Beauty of a Simple, Elegant Solution
The annual five-day festival known as the Cannes Lions International Festival of Creativity was recently held on the coast of France. This conference celebrates creativity in all forms of communications across multiple industries, including Healthcare and Pharmaceuticals.
BUILDING A STORYTELLING FOUNDATION IN THE HEALTHCARE SPACE
When you decide to weave storytelling into your sales and marketing efforts, consider starting with an audit of the basics we’ve presented here. How do your online patient reviews fare? Can you do more to raise the profile and reputations of your physicians?
The Importance of Micro Influencers for CPG Brands
As a mid-millennial (what I’m calling the 1986-1991 birth year babies), most people assume my days consist of avocado toast, checking social media platforms every five minutes, midday yoga classes and quite literally keeping up with the Kardashians by sharing and liking all of their content.
From Multichannel to Omnichannel: Going “Omni” in Healthcare Marketing
For years now, omnichannel has been a marketing buzzword bordering on jargon, with most of us simply replacing “multi” with “omni” in our vernacular and going about our business. What is the actual difference?
Creating Opportunities Within CPG Disruption
I’m the holy grail for most CPG brands. I’m the millennial xennial mom, the primary shopper, the master of the list – when I make a list. Part-time Instacarter, part-time aisle walker, my shopping habits change as quickly as my 4-year-old’s mood.