How to Target Today’s Tech-Savvy Travelers
Customer segmentation is an efficient marketing tool, but it won’t deliver long-term sales results. Capturing attention and share of wallet from today’s tech-savvy travelers requires a more personalized approach.
Smart Speakers Today
Marketers today are looking to leverage more user data so they understand how to design more customized and relevant experiences. Smart speakers are poised to have a front row seat in this conversation
Critical Elements of a Successful Drug Launch
What are the critical elements of a successful drug launch? What is the adoption curve for healthcare professionals? How quickly...
Predictive Analytics in Pharmaceutical Marketing
Using predictive analytics, we form closer connections with patients and professionals, pulling in all elements of data to grow pharmaceutical...
The Future of the Physician-Patient Dialogue
Physicians used to be the sole source of medical information for their patients. Today, however, patients are increasingly searching the...
Building a storytelling foundation in the healthcare space
In 2014, I was asked to read Made to Stick: Why Some Ideas Survive and Others Die, published in 2007....
Reaching Hard-to-Reach Patients
Pharmaceutical marketers who develop treatments for rare diseases are often challenged to find and reach patients because of the small...
New Life For Late in Life Cycle Products
I recently had the opportunity to hear a speech by a famous author and life coach about how to gracefully...
Patient Centricity: The Path Forward for Healthcare Companies
Few would argue that the U.S. healthcare industry has witnessed unprecedented change over the past few years. From new legislation,...
Healthcare, Trust and the Power of Influencer Marketing
Online environments have gotten to the point where they’re able to influence just about every area of our lives, even...