During our research for Alfa, we heard some pretty incredible stories from drivers about the crazy things that happen to them on the road. Some of them we could relate to and some of them, well, truth is stranger than fiction, as they say. In each execution, we reminded drivers that we understand what it’s like to be human. Stuff happens. And when it does, the agents of Alfa are right there with their customers to help get them back on track and back on the road.