Analog Social

Giving social content the handmade treatment

The world of online and social video is dominated by increasingly slick and high-tech content. However, Little Debbie is a brand that’s all about wholesomeness and nostalgia. That’s why we treat its social and online video with an analog and homemade approach. So instead of just checking the digital boxes to create a Facebook carousel unit, we took that idea and brought it to life by hand. And instead of using CGI to tell a story about Christmas Tree Cakes, we painstakingly crafted the tale using stop-motion animation. We also captured “Behind the Snack” content to show the process, step by step. Little Debbie fans loved the approach, and the content out-performed 90% of the posts Little Debbie shares. It also brought home several ADDYs. Which is pretty sweet indeed.