REGIONS BANK

Brave the Beginning

Production doesn’t stop,
even when the rest of the world does.


Right before Regions launched a beautiful new campaign platform called Brave the Beginning, they had to hit pause and address the pandemic. Our challenge was to shoot new prequel spots in a Covid world – with the same high production value as that original campaign. With a director in San Francisco, talent and production in Austin and the agency and client in Birmingham, we braved a new beginning of our own – turning around two powerful, story-driven spots, from concept to broadcast, in less than a month.

DIRECTING VIA ZOOM. SHOOTING ON IPHONE.

We were scrappy and resourceful about everything, from scripts and casting callbacks

to the shoot and edit.