Putting CareSpot on the Map

CareSpot began as a wellknown urgent care chain called Solantic that was based in the Southeast. For reasons the previous owners probably would not want us to reveal, the new owners hired us to recreate the chain from the ground up. We started by changing the name. And then we changed everything. A younger target required a marketing approach that was more innovative, more digital and more fun. This was an audience for whom convenience was paramount. Did CareSpot hit the proverbial target? Overall patient visits grew by more than 20% and website visits were up 21%. Sounds like a healthy prognosis to us.