Brown Forman

Game Day Pick Six

How do you create intent in the spirits sales funnel? With football, of course. For Brown-Forman, we created the Game Day Pick Six promotion, inviting people to pick their favorite teams for a chance to win big. Using dynamic segmentation, we targeted prospects through geographic analysis, game scorecarding, product preferences and channel habits to increase brand purchases by as much as 34%. Yep, we’ll drink to that.