REGIONS BANK

Greatness Is in the Grind

Real life can grind you as hard
as the toughest SEC matchup.

Regions understands that the things we value most in life are not the things we’re given but the things we work for, strive for, pour our hearts into and wring every last drop of sweat out of. With the Regions SEC sponsorship, we wanted to praise the effort as much as the outcome and show that good things come to those who hustle. So in this campaign, we celebrated everyday people going about their daily grind — from recent grads, working families and woodworkers to the most passionate fans in the nation.