Southeastern Conference

How to tell a great story with a stick figure

Everyone knows the SEC is a conference that excels in athletics. But what they may not know is what SEC athletes are accomplishing off the field. They are, in fact, making a difference in the world through volunteer work and other activities. We wanted to highlight this in a way that would break through the noise of typical sports media. So we employed simple animation to help tell that story. Who knew a little stick figure could provide just the right human touch?