Regions Bank | Customer Insights Drive Great Creative

Live in the Moment

Finally, a bank that helps you think about more than money.


When our research for Regions Bank revealed that 87% of people think about money frequently or all the time, we realized that doesn’t leave much brain space for anything else. In fact, that moment your daughter gets into her dream college or you spot your favorite dessert on the menu can be completely overshadowed by financial anxiety. This campaign shows how people in everyday situations can resolve their internal struggles and use Regions’ tools or services to live in the moment.