BRIDGE SENIOR LIVING

Radio Recliner


A pirate radio station run by real Resident DJs at retirement communities across the country, so they can stay connected while they're confined to their rooms.


Isolation is always a problem for senior living residents. Then suddenly, they weren’t able to leave their rooms or even see their families. How could we help Bridge Senior Living residents battle isolation?

We created Radio Recliner, a digital radio station designed to turn dedication radio into a new social media for seniors. We worked with Lifestyle Directors across the country to identify seniors to host their own radio shows. These Resident DJs share stories and songs from the comfort of their recliners, recording their shows by phone. They give shoutouts to friends, family, and staff. Any retiree, and anyone who’s missing one, can participate by calling 855-863-0050 to tell a story and dedicate a song.

The story has gotten national news coverage, including CBS This Morning, Live with Kelly & Ryan, NPR, ABC, NBC, and FOX, as well as morning radio shows, newspapers, and the ad press. It also won Communication Arts Advertising Competition, for Digital Advertising. Tune in now at radiorecliner.com.

  • $0
    Media Budget
  • $6 MM
    Earned Media
  • 267
    Stories
  • 53.3 MM
    Impressions
  • 3.9 MM
    Social Impressions

An injection of hope that we probably
all need these days.
-Washington Post

Dolly Parton Surprise Call

An important social service.
-NPR

Some Press