Regions Bank

To save is human. Sort of.

When Wall Street had its little hiccup that scared investors away from investing in traditional avenues, that didn’t mean it wasn’t important to keep saving. So we helped Regions come to the rescue. In a multichannel campaign, we positioned Regions as a safe and smart alternative to the wolves on Wall Street. By giving customers tools, tips, guidance and encouragement, we were able to help change minds about banking and make saving sensible.