Regions Bank

Taking the Next Step

The Regions Next Step Project is about more than proving Regions is a better bank. It’s about providing customers with the kind of products, services and people that can truly make a difference. To demonstrate this, we hired an Academy Award-winning director to document the lives of people taking the next step in their financial journeys. The result was a massive multichannel campaign that not only connected with potential customers in a human way, but also energized Regions employees by helping them understand the difference they can make in people’s lives, not just in their accounts.