Many people believe that compassion is only for extraordinary people giving ordinary people like us a way out. Our challenge was to bring compassion to everyone and make it a part of everyday life.
We introduced a digital experience based on an ancient human narrative that takes people on an individual and a shared journey to compassion simultaneously through the 21-Day Compassion Shift Challenge. A digital, mobile-first experience through a progressive web app unlocked content based on individual’s progress while making meditation accessible globally. A complete omnichannel experience connected social media engagement, a locked FB group, PR and advocacy, with digital and CRM efforts. We engaged with people from over 100 countries to participate in a transformative experience.