Little Debbie

The cupcake that conquered America

For almost 90 years, the No. 1 cupcake in America was made by Hostess. So when our friends at McKee Foods decided to start making cupcakes, they had a pretty big hill to climb. To climb it, we decided they needed a very special mode of transportation. Enter the Little Debbie Cupcake Car, a vehicle that would propel the company to the No. 1 spot in the cupcake category. This integrated campaign not only knocked Hostess off of its 90-year throne, but also forced Little Debbie to add more shifts at the bakery to keep up with the volume of cupcakes flying off the shelves.