Careers

Luckie is constantly growing, constantly looking for the brightest talent and constantly trying to find more chairs to put all these new people in. If you’re interested in joining up, check in with our HR department for recent openings.

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Job Openings

Luckie is hunting for our new Manager, Content & Engagement

Love creating content that connects with audiences for dramatic and business effect? Crazy about a fast-paced, team environment? Enjoy managing and mentoring others?

Luckie has an immediate opening for an experienced creative leader for our digital content development and social media engagement team. Responsibilities include: developing creative content strategies for our clients, assigning and managing writers and social media team members, working with digital properties designers, video resources and seeing the creative process through completion.

This is an ideal opportunity for someone who has been successful in a similar role in another digital or multi-channel agency who wants to grow in an environment of support and appreciation. Luckie is an agency that strives every day for high collaboration and looks to live our values in every way.

In reporting to the Chief Creative Officer, primary responsibilities include:

  • Working with agency leadership to crystallize Luckie’s content and engagement service offerings
  • Co-creating strategic solutions with our account management, media, analytics and technical experts
  • Developing and editing all forms of digital copy
  • Developing project time lines and managing workflow to meet deadlines
  • Leading and mentoring the team members
  • Building and managing a bank of “go to” external content talent for overflow work; managing scope of projects with these freelancers to meet budgets and deadlines

Our ideal candidate:

  • Is proud of his/her portfolio of digital creative work and the successes it has driven; work you’ve created yourself and managed through others
  • Sees opportunities no one else sees and can make the rest of us see them, too
  • Can drive creative solutions for clients in a variety of industries, including tourism, pharma, financial and consumer products
  • Motivates others to produce great work
  • Has a healthy sense of urgency and thrives in a fast-paced environment
  • Manages time as a valuable resource
  • Has a passion for learning new digital marketing skills and trends and loves to talk about them

Experience Required:

  • Digital agency experience
  • 5-7 years’ experience with content development
  • Bachelor’s degree or equivalent in related field
  • Proven success managing/supervising content teams
  • High energy

If this is the role for your, submit your resume and work examples to melissa.wheeler@luckie.com with Manager, Content & Engagement in the subject line.

Luckie is hiring a Marketing Performance Analyst

The Marketing Performance Analyst will possess a strong understanding of both digital and traditional analytics. Having a background rooted in digital space, the Marketing Performance Analyst will be responsible for deriving insight around the strategic impact of the data. The Analyst will be a self starter who possesses not only exceptional mathematics and data skills, but also the ability to translate those into actionable insights. The Analyst will be involved in all facets of the marketing program from conception (KPI development to reporting).

Because this role will analyze data from both digital and offline sources, an understanding of relational databases and tools (SQL) would be a valuable asset. Experience with Tableau or other data visualization tools is also a very attractive skill.

The Analyst is required to work closely with the strategy, production and media teams to assist in media and creative campaign optimization. The Analyst will be expected to be the ‘go to’ expert in campaign performance, the analytical resource for all internal and external parties and provide a proactive voice for relevant opportunities. We’re looking for a person who will be able to look at the data and recommend go-forward strategies for marketing campaigns, not just crunch numbers.

Analysis and evaluation of results and performance must include understanding of the client and their objective, the marketplace and key influences, media strategy and planning, and other advertising/promotion efforts’ effect on results and elements for the creative executions themselves.

Major Duties and Responsibilities:

• Assisting in creation of analytics Briefs and Tracking Requirements documents
• Communicating with strategy, production, media and, at times, third part rich media vendors to ensure that the required data points can be aggregated
• QA’ing ads in testing and live environments to ensure ad units are accurately pulling data into the reporting console
• Collecting and maintaining data via internal or third party sources
• Analyzing data for key insights and recommendations
• Visualizing data for internal and external stakeholders
• Creating monthly and quarterly reports which include written and graphical representation of analysis
• Staying on top of digital marketing and analytics industry trends and best practices

Required Skills:

• Must have expert level competency in Excel tools
• Must have the ability to develop best-in-class reports and analyses in power point
• Must have high competency in digital marketing and metrics
• Must be able to establish, enforce and report on key performance indicators for various clients
• Experience with Omniture, Webtrends, Google Analytics or Coremetrics
• Experience with relational databases such as Microsoft SQL Server a plus
• Experience with dashboard visualization tools such as Tableau a plus
• Ability to define and develop testing strategies and methodologies
• Experience with testing tools/software
• Experience with statistical packages a plus (SAS, SPSS)

Job Requirements:
• 2-3 years in marketing or advertising, preferably digital
• Analytical rigor, strategic thinking and the ability to think creatively are required
• Bachelors degree –preferably in business, economics, mathematics or statistics
• Ability to create visual representations of results.

Ready to join the Luckie team and add your brain power to ours? email your resume to melissa.wheeler@luckie.com with the subject Marketing Performance Analyst.

Luckie is hiring: Senior Intelligence Analyst in Duluth, GA

Luckie is looking to add a Senior Analyst for our Duluth, GA office.   The SR Analyst is responsible for analyzing large datasets, spread
across multiple clients, to derive actionable insights and guidance for account management and clients.

The Ideal Candidate has:

  • Ability to pull actionable insights from large sets of data with minimal oversight.  Knows the difference between an analysis and a report
  • Strong communications skills (both external and internal).  Has the ability to explain complex mathematical concepts to less data-savvy stakeholders is a plus.  This role will be responsible for client presentations
  • Moderate to High level of understanding of database structure and development (SQL Server, OLAP Cube Structure)
  • Understanding of core analytic methodologies (regression, cluster analysis, factor analysis, decision trees, etc)
  • Experience developing reports and analyses from a variety of different sources, email, social, paid search, SEO, Direct Mail, purchase data etc.). Digital experience is a huge plus
  • Experience visualizing data for reports and dashboards with Tableau
  • Experience working in fast paced marketing environments with tight deadlines
  • Ability to QA databases and dataset for accuracy
  • Independent thinking who can work with limited supervision and see projects through to implementation
  • Ability to independently identify opportunities for research and testing.High proficient at Microsoft Excel and Powerpoint
  • Ability to research and identify sources of data from various production systems for reporting applications
  • Willingness to maintain a strategic understanding of CRM
  • 1-2 years experience using SAS and/or SQL to analyze data
  • 1-2 years experience segmenting customers
  • 1-2 years experience working with large data derived from multiple inputs
  • Experience working in a Marketing/Advertising Agency servicing multiple clients is a plus

If you think this is the role for you, send your resume and salary requirements to our Human Resources Director,  Melissa Wheeler at melissa.wheeler@luckie.com. Place “Sr Analyst” in the subject line.

 

Applying For a Job? Here's What Not to Do

As the economic recovery continues its uphill climb, many millennials are bearing the burden. Statistics from various reports average around 18% unemployment for 16-24 year olds and 10% for 25-29 year olds. That’s a harsh reality for the recent college grad who scraped to pay bills in school while dreaming of a million-dollar job after graduation.

I don’t have the solution to the employment crisis but I can share common mistakes some millennial job seekers make when trying to break into the working world.

Observation 1: Proofreading is not a thing of the past
Surely you should proofread your resume, right? Well, apparently not everyone thinks so. I recently received a resume for a Proofreading position at the agency that had several spelling errors. Uh, no thanks. I dismiss candidates with mistake-riddled resumes as not being serious about the position.

The same goes for emails with attached cover letters and resumes. Emails referencing attached documents are fine (although I prefer the text of the cover letter copied into the email). Just don’t use slang, misspellings, or ramble. Keep in mind that this information represents you and your work.

Observation 2:  Treat all tools with respect
Tools to aid your job search are endless: Twitter, Facebook, LinkedIn, blogs, etc. It’s a great idea for a candidate to reference a blog or Twitter feed to show his or her writing skills but remember to treat those spaces with the same planning and preparation you would in a job interview. Those outlets are a representation of you – if your Facebook or Twitter feeds feature scantily clad or drunken pics and captions with foul language, that’s how you’ll be perceived.

And you might want to ditch that partyguy@gmail.com email account and goofy voice mail message while you’re at it. Answer every phone call as if it is the final stage of an interview. Always carry yourself just as you would in a job interview, even if you think no one is watching.

Observation 3: Job seeking is your job, not mine
I’m dumbfounded at the number of emails and voice mails I get each week that follow this exact pattern:

“Hi, this is Sam Smith. I’m a recent college graduate looking for a position with your agency. Can you call me and tell me if you have a job open? Call me at 123-4567.”

Such messages show a lack of initiative. Follow our blog, check our website – do some homework. I love candidates who make an effort to tailor their resume to a specific job position and tell us how their skills will benefit the agency.

Observation 4:  Congratulations, you’ve got an interview – don’t blow it
Please avoid these interview faux pas:

  • Ladies, if you wear a skirt or dress, test it while sitting down – make sure it’s not too short. And test your top while you’re at it, too.
  • Don’t chew gum.
  • Don’t answer calls or text while you’re interviewing.
  • Don’t tell me you want to work for our company because our website is cool – tell me something about specific work we’ve done for a client. Do your homework.

Most importantly, ask questions. I’ll remember your interview better than the 15 others I conducted that day if you’re engaging.

Some of these tips may seem obvious, but job seekers continue to be plagued by them. Competition is fierce, even for entry-level positions.  I can’t solve the economic problems overnight (or ever) but I can try to help you avoid being your own worst obstacle.

Melissa Wheeler is Human Resources Director at Luckie & Company. You can contact her by email.

Photo credit: GangPlank HQ via Flickr

Contact

Melissa Wheeler

Human Resources Director

205.874.8151

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