Luckie is constantly growing, constantly looking for the brightest talent and constantly trying to find more chairs to put all these new people in. If you’re interested in joining up, check in with our HR department for recent openings.

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Job Openings

Luckie is hiring a Marketing Performance Analyst

The Marketing Performance Analyst will possess a strong understanding of both digital and traditional analytics. Having a background rooted in digital space, the Marketing Performance Analyst will be responsible for deriving insight around the strategic impact of the data. The Analyst will be a self starter who possesses not only exceptional mathematics and data skills, but also the ability to translate those into actionable insights. The Analyst will be involved in all facets of the marketing program from conception (KPI development to reporting).

Because this role will analyze data from both digital and offline sources, an understanding of relational databases and tools (SQL) would be a valuable asset. Experience with Tableau or other data visualization tools is also a very attractive skill.

The Analyst is required to work closely with the strategy, production and media teams to assist in media and creative campaign optimization. The Analyst will be expected to be the ‘go to’ expert in campaign performance, the analytical resource for all internal and external parties and provide a proactive voice for relevant opportunities. We’re looking for a person who will be able to look at the data and recommend go-forward strategies for marketing campaigns, not just crunch numbers.

Analysis and evaluation of results and performance must include understanding of the client and their objective, the marketplace and key influences, media strategy and planning, and other advertising/promotion efforts’ effect on results and elements for the creative executions themselves.

Major Duties and Responsibilities:

• Assisting in creation of analytics Briefs and Tracking Requirements documents
• Communicating with strategy, production, media and, at times, third part rich media vendors to ensure that the required data points can be aggregated
• QA’ing ads in testing and live environments to ensure ad units are accurately pulling data into the reporting console
• Collecting and maintaining data via internal or third party sources
• Analyzing data for key insights and recommendations
• Visualizing data for internal and external stakeholders
• Creating monthly and quarterly reports which include written and graphical representation of analysis
• Staying on top of digital marketing and analytics industry trends and best practices

Required Skills:

• Must have expert level competency in Excel tools
• Must have the ability to develop best-in-class reports and analyses in power point
• Must have high competency in digital marketing and metrics
• Must be able to establish, enforce and report on key performance indicators for various clients
• Experience with Omniture, Webtrends, Google Analytics or Coremetrics
• Experience with relational databases such as Microsoft SQL Server a plus
• Experience with dashboard visualization tools such as Tableau a plus
• Ability to define and develop testing strategies and methodologies
• Experience with testing tools/software
• Experience with statistical packages a plus (SAS, SPSS)

Job Requirements:
• 2-3 years in marketing or advertising, preferably digital
• Analytical rigor, strategic thinking and the ability to think creatively are required
• Bachelors degree –preferably in business, economics, mathematics or statistics
• Ability to create visual representations of results.

Ready to join the Luckie team and add your brain power to ours? email your resume to with the subject Marketing Performance Analyst.

Luckie is Hiring – Release Manager

Release Manager
The Release Manager is responsible for company wide deploys of web applications to production for Microsoft and Unix based environments. Should be familiar with both Windows and Unix hosting environments, as well as cloud hosting services, such as Amazon Web Services (AWS). Will need specific knowledge of Microsoft Internet Information Server (IIS), Apache, and Nginx, but on the job training is available for performing routine deployment tasks. Will work with development and database staff and management to review deployment process, assist with creation of deployment plans, and perform the specified tasks. Other IT-related tasks will be performed during non-deployment windows, assisting with server setup, troubleshooting, and some QA support.

Knowledge of one or more of the following technologies:
• OS – MS Windows Server (2008/2012), Linux, Mac
• Web Servers – IIS, Apache, Nginx
• Application Environment – .Net, Ruby (Heroku), HTML, PHP
• DB – MS SQL Server, MySQL
• Familiarity with virtual environments, such as VMWare
• DNS Management
• Familiarity with Data Storage (SAN and NAS)

Must have
• SCM – Github (1-2+ years)

• CI – Bamboo for automating builds and deploying

Minimum Skills:
• Must have leadership skills and ability to take responsibility for projects
• Familiarity with all industry standard technologies.
• Familiarity with mixed environment network
• Excellent written and oral communication skills
• Work towards automating the deployment of all applications in the framework to reduce error and deployment time while increasing quality
• Coordinate the release to production of all applications
• Bachelor’s degree in technical discipline preferred, or related experience.

To apply, email your resume to with the subject line: Release Manager

Luckie is Hiring: Front-End Developer

We are seeking a talented front-end web developer to build dynamic digital solutions for our clients. You will be working to add dynamic web & social functionality through the use of HTML, CSS, and Javascript. Ideal candidates will have a can-do attitude, passion for technology, extensive HTML/CSS development experience, as well as Javascript frameworks and ability to use Photoshop to develop from comps, and will be able to get up to speed quickly.

Required Skills

  • Ability to work in a team environment, from making pixel perfect sites that meet the design requirements to integrating code with the back-end development team.
  • Strong working knowledge of Photoshop; able to cutup comps from the design team.
  • Strong HTML skills; knowledge of how to use appropriate hooks in HTML to build and refine clean semantic HTML.  Familiar with HTML5 and with HTML5 polyfills
  • Deep understanding of CSS inheritance and how to use it to your advantage.  Sass knowledge preferred.
  • A good ideology for managing maintainable, scalable and cross-browser code across large sites.
  • Familiar with source control principles and comfortable with GitHub.
  • In-depth knowledge of IE quirks and how to address them, as well as all other major browsers and versions.
  • Medium level javascript experience, familiarity with common libraries necessary, but able to read and write tight, modular, JS. Some Coffeescript experience preferred, not required.

It’s a bonus if you have:

  • Social App Development – Experience in building social sites or apps (Facebook, etc.)
  • Shortstack or other Sweepstakes Apps

This is a mid-level to senior position; we’re looking for somebody who has at least 3+ years of web development experience.

Candidates should send resumes to with the subject “front end developer”.   The position will be based in our Birmingham, AL office.

Applying For a Job? Here's What Not to Do

As the economic recovery continues its uphill climb, many millennials are bearing the burden. Statistics from various reports average around 18% unemployment for 16-24 year olds and 10% for 25-29 year olds. That’s a harsh reality for the recent college grad who scraped to pay bills in school while dreaming of a million-dollar job after graduation.

I don’t have the solution to the employment crisis but I can share common mistakes some millennial job seekers make when trying to break into the working world.

Observation 1: Proofreading is not a thing of the past
Surely you should proofread your resume, right? Well, apparently not everyone thinks so. I recently received a resume for a Proofreading position at the agency that had several spelling errors. Uh, no thanks. I dismiss candidates with mistake-riddled resumes as not being serious about the position.

The same goes for emails with attached cover letters and resumes. Emails referencing attached documents are fine (although I prefer the text of the cover letter copied into the email). Just don’t use slang, misspellings, or ramble. Keep in mind that this information represents you and your work.

Observation 2:  Treat all tools with respect
Tools to aid your job search are endless: Twitter, Facebook, LinkedIn, blogs, etc. It’s a great idea for a candidate to reference a blog or Twitter feed to show his or her writing skills but remember to treat those spaces with the same planning and preparation you would in a job interview. Those outlets are a representation of you – if your Facebook or Twitter feeds feature scantily clad or drunken pics and captions with foul language, that’s how you’ll be perceived.

And you might want to ditch that email account and goofy voice mail message while you’re at it. Answer every phone call as if it is the final stage of an interview. Always carry yourself just as you would in a job interview, even if you think no one is watching.

Observation 3: Job seeking is your job, not mine
I’m dumbfounded at the number of emails and voice mails I get each week that follow this exact pattern:

“Hi, this is Sam Smith. I’m a recent college graduate looking for a position with your agency. Can you call me and tell me if you have a job open? Call me at 123-4567.”

Such messages show a lack of initiative. Follow our blog, check our website – do some homework. I love candidates who make an effort to tailor their resume to a specific job position and tell us how their skills will benefit the agency.

Observation 4:  Congratulations, you’ve got an interview – don’t blow it
Please avoid these interview faux pas:

  • Ladies, if you wear a skirt or dress, test it while sitting down – make sure it’s not too short. And test your top while you’re at it, too.
  • Don’t chew gum.
  • Don’t answer calls or text while you’re interviewing.
  • Don’t tell me you want to work for our company because our website is cool – tell me something about specific work we’ve done for a client. Do your homework.

Most importantly, ask questions. I’ll remember your interview better than the 15 others I conducted that day if you’re engaging.

Some of these tips may seem obvious, but job seekers continue to be plagued by them. Competition is fierce, even for entry-level positions.  I can’t solve the economic problems overnight (or ever) but I can try to help you avoid being your own worst obstacle.

Melissa Wheeler is Human Resources Director at Luckie & Company. You can contact her by email.

Photo credit: GangPlank HQ via Flickr


Melissa Wheeler

Human Resources Director