Luckie is constantly growing, constantly looking for the brightest talent and constantly trying to find more chairs to put all these new people in. If you’re interested in joining up, check in with our HR department for recent openings.

*Luckie & Company participates in E-Verify

Job Openings

Luckie is hiring a Marketing Performance Analyst

The Marketing Performance Analyst will possess a strong understanding of both digital and traditional analytics. Having a background rooted in digital space, the Marketing Performance Analyst will be responsible for deriving insight around the strategic impact of the data. The Analyst will be a self starter who possesses not only exceptional mathematics and data skills, but also the ability to translate those into actionable insights. The Analyst will be involved in all facets of the marketing program from conception (KPI development to reporting).

Because this role will analyze data from both digital and offline sources, an understanding of relational databases and tools (SQL) would be a valuable asset. Experience with Tableau or other data visualization tools is also a very attractive skill.

The Analyst is required to work closely with the strategy, production and media teams to assist in media and creative campaign optimization. The Analyst will be expected to be the ‘go to’ expert in campaign performance, the analytical resource for all internal and external parties and provide a proactive voice for relevant opportunities. We’re looking for a person who will be able to look at the data and recommend go-forward strategies for marketing campaigns, not just crunch numbers.

Analysis and evaluation of results and performance must include understanding of the client and their objective, the marketplace and key influences, media strategy and planning, and other advertising/promotion efforts’ effect on results and elements for the creative executions themselves.

Major Duties and Responsibilities:

• Assisting in creation of analytics Briefs and Tracking Requirements documents
• Communicating with strategy, production, media and, at times, third part rich media vendors to ensure that the required data points can be aggregated
• QA’ing ads in testing and live environments to ensure ad units are accurately pulling data into the reporting console
• Collecting and maintaining data via internal or third party sources
• Analyzing data for key insights and recommendations
• Visualizing data for internal and external stakeholders
• Creating monthly and quarterly reports which include written and graphical representation of analysis
• Staying on top of digital marketing and analytics industry trends and best practices

Required Skills:

• Must have expert level competency in Excel tools
• Must have the ability to develop best-in-class reports and analyses in power point
• Must have high competency in digital marketing and metrics
• Must be able to establish, enforce and report on key performance indicators for various clients
• Experience with Omniture, Webtrends, Google Analytics or Coremetrics
• Experience with relational databases such as Microsoft SQL Server a plus
• Experience with dashboard visualization tools such as Tableau a plus
• Ability to define and develop testing strategies and methodologies
• Experience with testing tools/software
• Experience with statistical packages a plus (SAS, SPSS)

Job Requirements:
• 2-3 years in marketing or advertising, preferably digital
• Analytical rigor, strategic thinking and the ability to think creatively are required
• Bachelors degree –preferably in business, economics, mathematics or statistics
• Ability to create visual representations of results.

Ready to join the Luckie team and add your brain power to ours? email your resume to with the subject Marketing Performance Analyst.

Luckie seeks new Media Director

Luckie & Company’s Media Director is responsible for leading the media buying and planning teams to innovate solutions and deliver results for our clients across all media, both online and offline. The Media Director is an example of our Luckie values in action as s/he moves the team forward in reaching the goals of our clients and our team.

You’re the ideal candidate if you began your career in the traditional space with media planning and sought out a role in the digital space to expand your skills. With at least 10 years experience, you’ve already managed an integrated team and are ready to lead and mentor our team beyond being just traditional or digital into an increasingly stronger integrated team of media experts. You’re a digital nerd – you personally use digital media and are passionate about emerging trends.

Our VP Media Director will
Be Innovative, Brilliant and Curious:
• Oversee, author or contribute to client media strategy
• Keep on top of new technologies and trends to apply to client’s business and surface opportunities to present client business building ideas
• Instruct and mentor the team on best practices for both online and offline media tactics and optimization
• Instruct team on best practices for integrating analytics, not just reporting results
• Seek to identify opportunities for improvement in our buying and planning practices in effectiveness, efficiency, profitability and skills
• Maintain knowledge of reporting, analytic, auditing, and financial platforms and tools along with their functionality
Be Accountable:
• Meet regularly with the team to ensure projects/assignments are on track in terms of client strategy and objectives, budget, timeline and are innovate and result generating
• Manage the work with sights on efficiency and profitability on client(s), assignments within the teams and learning opportunities for team members
• Review team’s client billing and budget reconciliation
• Assure that the media staff adheres to established agency policies/procedures
• Coach, mentor and train team members in all disciplines
• Work with business intelligence team to gauge media performance and KPI’s to determine the effectiveness in meeting client and team goals
Be Collaborative and Be a Leader:
• Collaborate with the brand/account planning team on client strategy and approach
• Steward client interest in the areas of tracking and delivering measurable results and analytics, market knowledge, and audience insights
• Promote when appropriate, the use of other agency services – research, technology, creative, etc. – in executing the media campaigns and cohesive programs
• Build and maintain strong relationships with clients and based on company values and expertise in media
• Function as a integral part of the New Business team
• Keep other agency departments informed about the media work produced for clients and best practices
• Maintain excellent external professional relationships with media publishers and partners
• Provide leadership/motivation and convey the vision and values of the agency to media staff
• Other responsibilities as assigned

Be Real, Passionate, Persistent and Compassionate

• 10 – 15 years in media discipline and a minimum of 5 current years in a digital media discipline
• 3 plus years in a leadership/management function of media
• Excellent communication skills
o Ability to read, comprehend and write complex instructions, correspondence and strategy pieces
o Ability to effectively present information in one-on-one, small group and presentation situations to internal and external audiences
o Presentation skills are critical!
• Strong mathematical skills
• Ability to travel 10% of time for client presentation and/or between offices
• Highly developed problem-solving, negotiation and critical thinking skills
• Bachelor’s degree in marketing, communications, or equivalent

Are you the one? Send your resume to with subject: Media Director

Luckie is Hiring – Release Manager

Release Manager
The Release Manager is responsible for company wide deploys of web applications to production for Microsoft and Unix based environments. Should be familiar with both Windows and Unix hosting environments, as well as cloud hosting services, such as Amazon Web Services (AWS). Will need specific knowledge of Microsoft Internet Information Server (IIS), Apache, and Nginx, but on the job training is available for performing routine deployment tasks. Will work with development and database staff and management to review deployment process, assist with creation of deployment plans, and perform the specified tasks. Other IT-related tasks will be performed during non-deployment windows, assisting with server setup, troubleshooting, and some QA support.

Knowledge of one or more of the following technologies:
• OS – MS Windows Server (2008/2012), Linux, Mac
• Web Servers – IIS, Apache, Nginx
• Application Environment – .Net, Ruby (Heroku), HTML, PHP
• DB – MS SQL Server, MySQL
• Familiarity with virtual environments, such as VMWare
• DNS Management
• Familiarity with Data Storage (SAN and NAS)

Must have
• SCM – Github (1-2+ years)

• CI – Bamboo for automating builds and deploying

Minimum Skills:
• Must have leadership skills and ability to take responsibility for projects
• Familiarity with all industry standard technologies.
• Familiarity with mixed environment network
• Excellent written and oral communication skills
• Work towards automating the deployment of all applications in the framework to reduce error and deployment time while increasing quality
• Coordinate the release to production of all applications
• Bachelor’s degree in technical discipline preferred, or related experience.

To apply, email your resume to with the subject line: Release Manager

Luckie is hiring: Ruby on Rails Developer (Birmingham, AL or Suwanee, GA)

We’re looking for the our newest digital team member.  You’ll be responsible for:

  • Participating in all phases of the software development cycle: from product definition and design through implementation, debugging, and testing.
  • Working collaboratively with other engineers
  • Working closely with the Product and Design teams as part of an Agile Development process
  • Analyzing and studying complex system requirements
  • Translating design specs into clean, concise, maintainable software
  • Testing, debugging and refining software to produce the required product
  • Enhancing software to reduce operating time or improve efficiency

To win the space on this talented team, we require the following specific skills:

  • Advanced knowledge in Ruby on Rails (Minimum 2 years)
  • Experience with NoSQL and Ruby on Rails (MongoDB and Mongoid preferred)
  • Experience with git and github (branching, tagging, merges, etc.)
  • Experience with deployment stack (nginx, Apache, Heroku, EngineYard, Linux, etc.)
  • Experience with end to end debugging and performance (ruby debugger, newrelic, etc.)
  • Experience with integration and unit testing code.  Automated testing preferred.
  • Front End development in HAML, HTML and JavaScript a huge plus
  • Experience a plus for Agile related tracking software familiarity, such as Pivotal, RallyOne, or Jira.
  • College degree in related field
  • Good communication skills

If you think this is the role for you, send resumes to Human Resources Director Melissa Wheeler at Place “Ruby Developer” in the subject line.

Applying For a Job? Here's What Not to Do

As the economic recovery continues its uphill climb, many millennials are bearing the burden. Statistics from various reports average around 18% unemployment for 16-24 year olds and 10% for 25-29 year olds. That’s a harsh reality for the recent college grad who scraped to pay bills in school while dreaming of a million-dollar job after graduation.

I don’t have the solution to the employment crisis but I can share common mistakes some millennial job seekers make when trying to break into the working world.

Observation 1: Proofreading is not a thing of the past
Surely you should proofread your resume, right? Well, apparently not everyone thinks so. I recently received a resume for a Proofreading position at the agency that had several spelling errors. Uh, no thanks. I dismiss candidates with mistake-riddled resumes as not being serious about the position.

The same goes for emails with attached cover letters and resumes. Emails referencing attached documents are fine (although I prefer the text of the cover letter copied into the email). Just don’t use slang, misspellings, or ramble. Keep in mind that this information represents you and your work.

Observation 2:  Treat all tools with respect
Tools to aid your job search are endless: Twitter, Facebook, LinkedIn, blogs, etc. It’s a great idea for a candidate to reference a blog or Twitter feed to show his or her writing skills but remember to treat those spaces with the same planning and preparation you would in a job interview. Those outlets are a representation of you – if your Facebook or Twitter feeds feature scantily clad or drunken pics and captions with foul language, that’s how you’ll be perceived.

And you might want to ditch that email account and goofy voice mail message while you’re at it. Answer every phone call as if it is the final stage of an interview. Always carry yourself just as you would in a job interview, even if you think no one is watching.

Observation 3: Job seeking is your job, not mine
I’m dumbfounded at the number of emails and voice mails I get each week that follow this exact pattern:

“Hi, this is Sam Smith. I’m a recent college graduate looking for a position with your agency. Can you call me and tell me if you have a job open? Call me at 123-4567.”

Such messages show a lack of initiative. Follow our blog, check our website – do some homework. I love candidates who make an effort to tailor their resume to a specific job position and tell us how their skills will benefit the agency.

Observation 4:  Congratulations, you’ve got an interview – don’t blow it
Please avoid these interview faux pas:

  • Ladies, if you wear a skirt or dress, test it while sitting down – make sure it’s not too short. And test your top while you’re at it, too.
  • Don’t chew gum.
  • Don’t answer calls or text while you’re interviewing.
  • Don’t tell me you want to work for our company because our website is cool – tell me something about specific work we’ve done for a client. Do your homework.

Most importantly, ask questions. I’ll remember your interview better than the 15 others I conducted that day if you’re engaging.

Some of these tips may seem obvious, but job seekers continue to be plagued by them. Competition is fierce, even for entry-level positions.  I can’t solve the economic problems overnight (or ever) but I can try to help you avoid being your own worst obstacle.

Melissa Wheeler is Human Resources Director at Luckie & Company. You can contact her by email.

Photo credit: GangPlank HQ via Flickr


Melissa Wheeler

Human Resources Director