Independence is a superpower. One we were born with over 65 years ago. We’re innovative. Curious. Tenacious. We do what’s right for our clients because there’s no one whose job it is to stop us. It’s how this storied Birmingham agency was able to merge with an Atlanta data company before most networks knew the word “data.” But it’s more than our company – our people are the same way. No one asks permission. We see a need and we jump on it. We spot a new technology and we master it. We have an idea and we spring into action.
Thinking. Plotting. Twisting. What if-ing. We don’t just say we’re strategic. We live on a steady diet of results. We start with what success looks like for our client, and then we dive into our favorite thing – charting the strategic course to get them there. We break down which consumers are the most likely to make meaningful change in the marketplace, and the best way to reach them at the right moment with the right message to make it work for the consumer AND the client. If it won’t move the needle and make real people happy, we’re not interested.
We’re great listeners and enthusiastic back-and-forthers. We believe that working together is where the magic happens. We team up with our clients, our co-workers and across our departments. Integrity is our cornerstone. We do what’s right, not what’s easy. That’s why many of our business partnerships have lasted for decades. With clients, vendors and each other.
Creativity has the power to turn business insights and consumer journeys into magic. Luckie creates ideas that tap into real human truths. Ideas that real people actually enjoy and talk about. Ideas that news anchors and talk shows talk about, too. It’s true our creatives have filled shelves with Cannes Lions, One Show Pencils, Clios and Effies. But "creative" isn’t only a department. It’s in our DNA and it’s baked into everything we do. Which is why you’ll see creativity in every strategy, comms plan, consumer journey, site build, data analysis and happy hour.
We don’t wait for an invitation. We see an opportunity and take it. We think of it in the morning, we build it by lunch. We don’t have a million layers or self-invented hoops to jump through. Just an entrepreneurial spirit and a culture of making things happen. We’re data junkies, dev heads, creatives, strategists, right and left brains, and, most of all, genuine partners to work with. Driven by an insatiable curiosity. It’s another way of saying, “Why, yes we can.”
To our clients, and to each other.
