Luckie is seeking a Marketing Technology Director to help lead and build upon a talented staff that has delivered nationally recognized work. From a broader perspective, you will be charged with leading, inspiring and growing staff surrounding marketing and creative technology, sharing your knowledge across departments and helping position Luckie as an industry leader in digital experiences. On a daily basis, you will be tasked with integrating the work of a technical team of developers, partnering with strategists, database engineers and analysts, creative directors, designers, digital production team and outside partners to ensure our interactive work drive widely successful business results. Your role is to help envision, scope, and implement technical and digital experience opportunities that help shape the dynamics of marketing solutions using data to drive personalized and customized digital experiences. You will leverage a variety of platforms and technologies to identify and define user experiences, simulate experiences within virtual environments, and prototype and implement various installations. You are curious about all types of technology and appreciate how it contributes to a larger experience and marketing solution set. When you see a marketing problem you ask yourself, “How would I make solve that with a technical experience and make it personal to the end user?”. You understand technical and digital best practices and are knowledgeable in all that is marketing technology. You love passionate collaborate with strategist, digital designers, and data nerds to identify opportunities and provide insights on emerging technologies.

Responsibilities

• Support the aligning of marketing technology with business goals.
• Work closely with strategists, data nerds, creative directors and the broader interactive team to guide the interactive execution of projects from an interaction design, IA/UX, usability and development perspective
• Understand the power of our director of IT to optimize our infrastructure and processes
• Work closely with CEO, executive creative director, and interactive discipline leads to continually optimize our interactive offering in terms of staffing, process and internal education
• Collaborate with clients, strategy and account teams on projects across multiple industries
• Provide technology inspiration, thought leadership in application of technology in design, and innovative in solution approach
• Translate user needs into solutions using a variety of tools while being technically agnostic
• Identify, research, and recommend technology solutions, specifications, and requirements
• Develop for the needs of the clients and end users, understanding the balance between the two
• Collaborate with external technology and solution vendors
• Adapt to skills and knowledge to various projects and platforms
• Lead client marketing technology solutions including frequent client contact
• Present to both internal and external audiences to help educate, inspire and provide thought leadership on interactive technologies

Qualifications

We are looking for a lead creative officer/executive who is an innovative visionary, an inspiring storyteller and a dynamic leader with a voracious appetite for business-impacting ideas. S/he will focus on maximizing platforms and technologies as well as building talent and providing strong leadership to move not only our agency forward, but also our industry. This position reports to the president.

• 15+ years in progressive creative leadership experience roles, preferably within agencies requiring heavy digital and analytical acumen
• Minimum of three years at the ECD level or above
• Persuasive public speaking and storytelling capabilities
• Proven track record of developing creative talent
• Ability to travel frequently between Luckie offices in Atlanta and Birmingham and to client locations
• Effective communications skills
• Position may be based out of Birmingham, AL or Duluth, GA

RESPONSIBILITIES

• Function as an integral part of the company leadership team to shape and grow our business
• Be the agency’s leader on creative marketing driven by data and insights, ensuring that the quality of work from Luckie is being challenged for increased effectiveness, impact and cohesiveness across platforms
• Oversee creative teams, including setting expectations, coaching for success, and evaluating talent for selection and advancement
• Build senior level relationships with client counterparts through an immersive understanding of  their brand, their business, their industry, their competition and their marketing challenges
• Raise the stature of the agency externally with clients and prospects by providing thought leadership on a variety of industry topics through external speaking engagements, panel involvement and award opportunities
• Be a critical part of educating the team about the latest technologies used in creative direction and evolving digital marketing technology
• Develop solutions that utilize the new marketing landscape – creative, technology, media and insights – and lead the team and client to understand

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