The Importance of Micro Influencers for CPG Brands
As a mid-millennial (what I’m calling the 1986-1991 birth year babies), most people assume my days consist of avocado toast, checking social media platforms every five minutes, midday yoga classes and quite literally keeping up with the Kardashians by sharing and liking all of their content.
LUCKIE’S ED MIZZELL SELECTED FOR ALABAMA HUMANITIES FOUNDATION BOARD
The Alabama Humanities Foundation (AHF) recently named LUCKIE Managing Director Ed Mizzell to the nonprofit organization’s board of directors for a three-year term.
From Multichannel to Omnichannel: Going “Omni” in Healthcare Marketing
For years now, omnichannel has been a marketing buzzword bordering on jargon, with most of us simply replacing “multi” with “omni” in our vernacular and going about our business. What is the actual difference?
LUCKIE ADDS 20-YEAR TECH VETERAN TO MARTECH TEAM
LUCKIE is expanding its executive leadership team with the addition of Tunde Noibi as Vice President of Marketing Technology.
Creating Opportunities Within CPG Disruption
I’m the holy grail for most CPG brands. I’m the millennial xennial mom, the primary shopper, the master of the list – when I make a list. Part-time Instacarter, part-time aisle walker, my shopping habits change as quickly as my 4-year-old’s mood.
How to Target Today’s Tech-Savvy Travelers
Customer segmentation is an efficient marketing tool, but it won’t deliver long-term sales results. Capturing attention and share of wallet from today’s tech-savvy travelers requires a more personalized approach.
KAMALA PRINCE SELECTED FOR PRESTIGIOUS MM&M HALL OF FEMME HONORING NATION’S TOP HEALTHCARE MARKETERS
LUCKIE’s senior pharma team leader Kamala Prince is one of 16 women being recognized nationally for her ability to innovate and inspire.
Smart Speakers Today
Marketers today are looking to leverage more user data so they understand how to design more customized and relevant experiences. Smart speakers are poised to have a front row seat in this conversation
LUCKIE & CO. AND ALABAMA TOURISM DEPARTMENT SHARE NATIONAL AWARD
Marketing solutions firm Luckie & Co. in partnership with long-time client Alabama Tourism Department, has won a prestigious Silver ADDY honor...
Critical Elements of a Successful Drug Launch
What are the critical elements of a successful drug launch? What is the adoption curve for healthcare professionals? How quickly can a new product go from product approval to script?