It isn’t often that experience from both the client and agency sides comes together in perfect harmony to form one super-director. But that’s what we found in Mary Winslow, whose extensive experience in the hospitality industry drives a more strategic approach to the marketing needs of the tourism industry.
Mary’s experience comes from 20+ years at InterContinental Hotels Group. As head of brand management for Hotel Indigo, IHG’s upscale branded boutique hotel, she championed and led its repositioning from a midscale to an upscale boutique brand, with a focus on creating unique hotels reflective of local culture.
Mary also was regional director of IHG’s loyalty program, the IHG Rewards Club, and was director of Partnership Marketing. In that role, she developed relationships with more than 45 airlines worldwide as well as global credit card, car rental and telecommunications companies. She also launched the co-brand card for IHG Rewards. During the fall of 2002, Mary expanded her role even further and headed to Singapore to act as director of the Asia Pacific division of IHG Rewards Club.
Immediately upon her arrival at Luckie, we tasked Mary with leading a team of account directors who focus on delivering strategic thought leadership to Luckie’s partners. Today, Mary’s team manages accounts for a wide variety of partners in the consumer packaged goods, healthcare and sports equipment industries, but nothing puts a sparkle in her eye like creating unforgettable human experiences for her 1-year-old son, her husband and her travel and tourism clients.
Mary has a bachelor’s degree from Michigan State University and an MBA from Georgia State University and lives in the Atlanta area with her family.
With Luckie since: 2015
Expertise: Travel, tourism and hospitality, leading teams full of talented people
Key client experience: ViiV Healthcare, McKee Foods, Alabama Power, Gulf Power, Bayer Properties, Williamsburg Destination Marketing, Brown-Forman, Piedmont Healthcare, Schutt Sports, Marco Island Marriott