2.5M increase in customer spending
11.6% YOY increase in bed tax collection
25.1% YOY increase in March visitation
25.4% increase in August visitation
15% YOY increase in website use
13% YOY increase in mobile engagement
330% increase in overall website click-thru rate
0% Spring Breakers
MEETING CONSUMERS WHERE THEY ARE
As today’s online-offline consumer behavior becomes more connected, we look at the big picture of how we are influencing our audience, strategically leading them through relevant experiences.
Today’s TV viewing is hardly limited to one or even two devices. Using cross-screening media strategies, we brought the brand message through connected and addressable TV while simultaneously meeting our targets in digital space with segmented messaging. Whether dolphin watching or roller coaster rides are more relevant to your vacation, informed by data, our targeted digital content gave our platform an entirely new meaning.
Young couples with children looking for a romantic weekend gateway or empty nesters who are interested in a foodie experience — use of dynamic creative allowed us to serve a variety of messages to a wide spectrum of audiences by slightly nuancing creative, infusing it with relevant content, and optimizing it based on the results. All in real time.
HOW DO YOU PCB
In social, we tapped into the real behavior of our audience who is hard at work making their vacations instagram-worthy. Not only did we encourage them to compete with an incentive of a free vacation, we gave them branded tools to promote themselves within their circles giving PCB additional engagement and exposure to new audiences.